7 Elements of a Digital Strategy to Nurture Leads and Craft Achievable Objectives
Digital marketing strategies encompass email marketing, SEO, content marketing, influencer outreach initiatives, social media, and more. With so many platforms, channels, and marketing categories to consider, it can be easy to lose focus on the big picture and dive into trying to achieve too much. To gather leads and convert them into something concrete, here are 7 elements of a digital marketing strategy that can be exploited to do exactly that.
It’s all about the customer.
Look at your company through the eyes of a customer. Define their personality. By understanding the motivations of your customer, in addition to their thoughts, behaviours, needs, and desires, you can use these to flesh out quality marketing campaigns. Developing real-life customer personas is important to writing blogs, email campaigns, and doing keyword research.
Identify the problems your customers encounter.
Be it difficulty with a product and/or service, or perhaps trouble in their experience with your brand, getting to know your customers’ pain points are important. Any time you can come up with a solution, it will count for a lot to some of our customers. Not all of your customers will have the same needs though.
Set hard, realistic objectives.
Before you embark on any campaign, you need to know what you’re trying to achieve with a strategy. If lead generation is most important, every aspect of your marketing plan should be geared towards that. Comparatively, if the target is to convert, your approach will be different. Always ensure they’re SMART – strategic, measurable, achievable, realistic, and time-bound.
Define the content.
Content will form the heartbeat of your digital marketing strategy. Content is how you keep customers engaged and it provides value. In defining your content, consider what your competition is doing and if you can’t do it better, do it different. Know how your content will help customers, whether this is to educate, inspire, or entertain. Identify the types of content you want to create and through which platforms you intend to distribute this content.
Nurture your leads.
Several customers will be coming to your website not ready to buy. Therefore, you must hook them with something that gets them to return at a later date. Find ways to get them warmed up to making a purchase with you. Consider an email marketing campaign to stay connected. Segment your email database accordingly. Use the opportunity to engage rather than sell.
Build relationships with influencers.
Influencers have become one of the most important and effective digital marketing strategies. Identify influencers with high engagement rates in your marketplace and get to know them. Create an outreach campaign that introduces your brand to them and offer them something valuable without expecting anything in return.
Analyze and report.
The last element of a digital marketing strategy is knowing there needs to be a clear way to analyze and report. Decide which KPIs to follow, what tools you want to use, and what you want to get from those analytical reports. Always measure your success. If something needs to be changed, don’t hesitate to adjust course.
Unlimited Exposure are a team of digital marketing specialists. Specializing in lead generation, we’ll help in crafting the perfect marketing plan to grow your brand. Create your own destiny, with Unlimited Exposure as a partner. Contact a representative today.
