How Important Really is Choosing your Keywords to Getting your Site on Search Engines
Search engine optimization, or ‘SEO’ for short, is essential to getting your website found. According to a recent survey by BrightEdge, the average website receives up to 51 percent of their traffic from search engines. This is a far higher rate of traffic than what paid search and social media provide. A lot of this traffic – if not all – comes to a website from keywords. Keywords can be short-tail or long-tail, and help to get your website indexed properly according to the most relevant content. Keywords also can help steer you towards the right target audience. That said, before you begin on the route to being found on search engines, it takes keyword research.
Keyword research is the process of researching and selecting the words and phrases you want to use on-site. The right keywords will bring with them the right leads to sell your products, services, and/or brand to. If you choose keywords that have nothing to do with your brand, you’re only going to get leads that are less inclined to convert. Therefore, the relevancy of the keyword counts for a lot. Thankfully, there’s no shortage of keyword research tools including Google’s own Keyword Planner. This can help to show what customers are searching for and where the most demand is coming from, in terms of queries. Furthermore, Google autosuggest can also provide some long-tail keywords worth paying attention to.
The best way to choose the right keywords for your business is to make a physical list. What you find, look through them. Some keywords may be more relevant to your business than others. Exclude any keywords you think may attract customers seeking information or products you don’t have. Remember, if the traffic you receive from keywords is unlikely to lead directly to sales or leads, there’s no point. Also, what else you may hope to do is to browse your competition’s keywords. There, you may find opportunities to outdo them on select phrases or to craft alternatives. If a keyword is high competition and you don’t have the budget nor resources to win it over, you may be best searching out something more reasonable.
So how important is choosing your keywords – very! With the right combination of keywords, a website can lift them to key placements on search engines like Google and Bing. After you’ve achieved these ranks, with a little maintenance, you can keep the organic traffic coming and coming day after day. That’s sustainable long-term momentum to help your site grow. If you forego keyword selection, any SEO campaign you launch is likely to be unsuccessful. Keywords play such a key role in search, social media, and any database that has a search function. Keywords are so important that we oftentimes encourage one to monitor their performance, ensuring no budget is being allocated to a strategy that isn’t working.
If you’re interested in finding high-performance keywords, ranking higher on Google, and maximizing your SEO’s potential, Unlimited Exposure can help. With a team of experienced marketers at your side, you may launch creative, compelling, and keyword-optimized campaigns. Enjoy cost-effective digital marketing that promises real results. Unlimited Exposure works hard to stay tuned to the latest trends in the marketplace and as it pertains to keywords, let us assist in ensuring you’re ranked high on search engines. Contact a representative today.
