How to Personalize Emails so that your Customers want to Click Through
Not every email we receive is wanted or read. Sadly, within 2 seconds of opening an email, over half of these are deleted. As a website with an email marketing campaign, there’s a lot of opposition you’re going to have to go through to get your emails to read. Thankfully, there are ways to maximize the potential of your email marketing campaign and to prevent your email from being deleted without a second thought. The best prevention method – write emails that are engaging, personalized, and that your customers care about!
No one wants to receive an email that’s boring, not relevant to their interests, pushy, sales-driven, or something they don’t care about. Therefore, first, you must ensure you’re building an email subscriber list of relevant leads. Secondly, you must nurture those leads with targeted and contextualized emails that are deeply relevant. Consider segmenting your audience into different categories. Then, you can personalize each of these different categories. So why does personalization matter so much – here are five reasons.
Personalized emails improve email click-through rates on-average by 14 percent.
The main reason why a user unsubscribes from an email campaign is that they’re receiving too many emails (69 percent) or the content is not relevant (56 percent).
Up to 31 percent of consumers are more likely to make a purchase through personalized email experiences.
Personalized CTAs result in up to a 42 percent higher conversion rate than a more generic CTA.
Targeted content to qualified leads has produced up to a 20 percent increase in sales by some brands.
One of the simpler ways to personalize an email is to get on a first-name basis with them. Just think about it. When someone takes the time to remember your name, it means something. Addressing a customer by their first name appeals to their ego, satisfies their need to be spoken to, and recognized as a human being, and it’ll make your brand feel nicer to them.
Secondly, don’t talk like you’re just trying to make a sale. Speak in a conversational tone. Customers treated like human beings foster a unique and genuine connection. Speaking to someone in a real, conversational tone treats them with respect. Be sure to relax your language, speak informally in a tone that matches your customer’s, remove any corporate speak, avoid sounding robotic, and break up your emails into shorter messaging to avoid overwhelming your customers.
Thirdly, as we mentioned, we encourage you to personalize emails according to the persona. The more fully-fleshed out your customer personas are, the more you have to work with when personalizing your email content. Focus on a customer’s needs and wants. When/if needed, use their age, gender, location, and other relevant information. Personalizing emails like this has a tremendous impact on ROI and they meet your customer’s needs. Thereby, segmenting your database and delivering the most targeted email message possible is recommended.
If you want emails that beg for your customers to click through, if you’re looking for those big conversion numbers, and/or if you simply want better results all-around, Unlimited Exposure can help. Nurture more leads, improve consumption numbers, and learn how to base your personalization on customer interests. Speak with an email marketing expert from Unlimited Exposure. Find new ways to personalize and target!
