See 14 Expert Predictions on where we think Internet Marketing is Headed in 2019

Digital marketing is growing in some big ways in 2019 with automation, email, data analysis, augmented reality, voice search, and content marketing all being key categories marketers continue to focus on. Are you looking to up your game in 2019 – read below to find 14 expert predictions on where to take your Internet marketing in the New Year.

Augmented reality

Augmented reality (AR) is changing the way we do eCommerce, providing us the ability to layer computer-generated graphics and data on top of video, photographs, and our day-to-day lives. Expect mobile marketing to include more augmented reality strategies.

Keyword integration

Companies may hope to focus on more keyword integration across your website, social media, and any other promotional channels. Using the same keywords will only strengthen a brand’s searchability and their SEO rank.

Artificial intelligence

AI and the automation they bring to the table is going to mean a lot to websites seeking fast expansion. A smart website is going to be one that figures out how to use AI-powered apps and software for their needs.

Google Shopping

Google Shopping is easily one of the largest growth opportunities in eCommerce and for any retailer coming up. If you’re selling online, invest time into getting to know how to optimize a presence on Google Shopping.

User experience optimization

SEO and voice search heavily value the ‘user experience’ in the content sites develop and publish. Instead of populating your site with keywords and leaving it at that, optimize for the user experience to see some truly inspiring results.

Augmented reality advertisements

Snapchat and Facebook have both recently introduced AR ads. In 2019, interest in augmented reality is only going to grow and along with that, marketing campaigns making use of AR have the potential to reap some big rewards.

AI in unusual places

AI is being embraced across all different kinds of platforms and channels, including the unexpected such as radio and direct mail. Consider implementing AI in create ways and get customers interested.

Email marketing

Sending the most relevant content to high-value email subscribers in your email marketing campaign is the right way to approach it. It’s always ‘quality’ over ‘quantity’ in email. You’ll see revenues maximize accordingly.

Brand loyalty

If you want to build a loyal following and create better consumer experiences, the answers oftentimes lies in the data. Take a look and treat what you’re seeing carefully. The more you get to know how customers interact with your content, the better you can tailor your site accordingly.

Management v. automation

As impressive as automation can be in helping your campaign achieve success, it’s still going to take proper oversight and management to maximize every opportunity. Support your automation with ongoing management.

Streaming services

As more streaming services than ever before have continued to launch into 2019, digital advertisements have followed suit. Corporate digital ads will only grow in these spaces – somewhere that’s highly sought after.

Technology

Marketers must get smarter with how they implement apps, software, and tech into their websites and campaigns. Investment into new technologies is all well and good however in digital marketing, it’s all in how you use what you got.

Security threats

Security hacking and phishing continue to grow, unfortunately. Smartphone users may become increasingly difficult to connect with, in an age where one can be hacked at virtually any time and on almost any site.

PPC campaigns

PPC campaigns have grown and diversified in recent years. With all this opportunity, marketers can get caught up in trying to spread their budget across a number of platforms. Instead, simplifying to one or two platforms is best.

Unlimited Exposure is one of Toronto’s fastest-growing digital marketing companies. If you’re interested in growing your business in 2019, we would love to help. Contact a representative today and let us provide the right strategy for your business.