Top 8 Digital Trends transforming how we Market on the Internet in 2019

As each year passes, the marketing industry comes with a new set of predictions and outlooks on where the digital landscape is headed. As we set out on 2019, there’s a difference this year. There’s A LOT of significant movement happening in the digital world, regarding tech, software, apps, consumer behaviour, and new digital marketing strategies. These are things that will completely change the way we do marketing in the coming year. Here’s just a few of the digital trends that are making us think twice about what strategies to use ahead.

Blockchain

Blockchain will continue to be a bit of a mess as we continue to move into 2019. For most consumers, blockchain remains too complicated to know what to do with it. Though there may come some plug-and-play options, they just haven’t arrived yet. This year, blockchain will remain much like it was last year – potential that has, thus far, been unrealized.

Chatbots

Chatbots are a mixed bag – some are ok with them and others absolutely despise them. Big advancements are being made in natural language processing and sentiment analytics, to the point where chatbots are going to be very much improved upon in the coming year. Almost 40 percent of all large business websites will have a chatbots app installed by end of the year.

5G mobile

5G has arrived and now that 5G networks are beginning to be erected everywhere, it means faster, more innovative smartphone products and services hitting the market. The faster the connection, the more opportunity there will be is to enact data-heavy marketing ads, graphics, video, apps, software, and more.

Connecting the Clouds

As cloud software and storage continues to roll out, expect more connections made between public, private, and hybrids. To meet the business’ world’s developing needs, this will foster more effective cloud-based storage, networking, security, and app deployment. Companies like Amazon, Google, Microsoft, and VMware are already getting in on the mix.

Augmented reality

As VR struggles, augmented reality (AR) thrives. AR’s being used in so many different ways in eCommerce and across other websites. Now that there exists AR advertisements on social media, expect 2019 to be AR’s big year as it reaches mainstream audiences.

IoT

IoT grows, connected devices increase, and more space is going to be needed to harness all of the data that comes with this. Developing concepts like smart cities and autonomous cities are still going to require physical space to store their data on – something that cloud technologies are yet to be ready for.

GDPR

For companies who prioritize security, they will be rewarded. For those who don’t, they can expect restricted access in certain parts of the world. Numerous websites remain unavailable in Europe because of their unwillingness to engage in data security. Approximately 30 percent of companies are still non-compliant to Europe’s General Data Protection Regulation (GDPR).

AI

AI is going to continue to play a growing role in how data is accumulated. As the processing power of our machines grow, so will our ability to invest in and learn from data. Today, it’s estimated only 1 percent of all Internet data is being used effectively, despite having created over 90 percent of the Internet’s total data within the last twelve months. Using AI, the amount of data we use effectively will grow to 3 or 4 percent. Join us for more details!