3 Digital Marketing Metrics that Matter and What They Mean to your Business
There’s a lot of metrics out there. All those numbers carry with them importance but there are some more important than others. Resist the temptation of all the figures in your dashboard and sink your teeth into what matters most to what you’re trying to accomplish.
For every business, small to a corporate giant, there are 3 metrics that matter most. Using these metrics, you’ll be able to gather key information about your business, including how many customers are actively engaged, how many people are taking the action you want, whether organic traffic is improving, if your site’s being linked to by high authority sites, and whether you’re getting the best revenues in return with what you’re investing.
Conversion rates.
Conversion rates measure the percentage of customers who are taking the desired action on your website. Conversion rates can be defined differently. For example, an eCommerce site measures conversions in purchases while a lawyer’s website may calculate conversions according to how many people fill out a contact form. Therefore, the first step is in identifying what your conversion is. After that’s done, you can track your conversions using Google Analytics. Once goals have been set, you can access pre-generated conversion reports in your Analytics dashboard.
Website traffic.
It is important to track website traffic on a weekly and, more importantly, monthly basis. If you’re not seeing a measurable difference in traffic, you may have issues with your digital marketing strategies. You might not be blogging enough or blogging about the right subjects, you may be connecting with the wrong influencers, or you might not be maximizing your social media accounts. Using Google Analytics, thankfully, website traffic monitoring is very easy. You can measure the site as a whole as well as individual pages.
Engagement.
Engagement metrics can also help in determining whether a given digital marketing strategy is working or not. More important than how many people you are reaching, engagement shows how many people are actively involved with your brand and your content. If your customers are passionate about your brand, they’re more likely to share and talk about it with like-minded friends. This is far more valuable than reaching millions of people who have no willingness to engage or buy from your brand. The number of shares, likes, and other metrics are examples of engagement.
Why are metrics so important?
Metrics provide a bank of data you can use to improve your digital marketing, your customer service, and how your brand’s doing. Without them, brands are left completely in the dark as it relates to whether spending on a given strategy is worth it or not. The more information you have about your customers and their behaviour on your site, the more effective your messaging can be as you tailor it to suit what you see. Pay attention to conversion rates, website traffic, and engagement, and see what other information you can pull together in your analytics to get to know who is visiting your site and where you might be losing people.
Speak with a representative at Unlimited Exposure to hook yourself up with analytics and get set up with a cost-effective digital marketing campaign. Bring together video, social media, SEO, blogging, and more to craft the perfect campaign for your brand. See real results!