5 Areas of Facebook Marketing you might be Missing out on in 2019

Facebook remains one of the biggest marketing tools a digital marketer has. Continuing to maintain a monthly user base of more than two billion people, any category of business can find their target audience here. Just having a Facebook business page is not enough. As you’ll see, there are other ways you could be maximizing Facebook’s resources to up your social media revenues.

Adding to the conversation.

Don’t go on automatic with posting to Facebook. Instead, participate in the conversation by responding to direct messages, responding to comments, and being active across your page. When your target audience is trying to get into contact with you, respond. Try to initiate conversations by asking for feedback or comments. Use your Facebook as a type of customer service center and monitor accordingly. Search for new conversation-starting opportunities.

Start a Facebook Group.

Facebook Pages are a great resource however their organic reach continues to decrease, something which has turned some towards creating Facebook groups. Facebook groups are more engaging all-around, an easier place to start conversations, and can help build a community. Also, and the biggest advantage by far, is through having a group, more posts will reach your target audience via group notification settings than a regular Facebook business page.

Using Pixel to integrate an ad campaign.

Facebook Pixel is a coding option allowing business owners to filter their Facebook advertising campaigns into their websites. Using Facebook Pixel direct on your site, it will help to optimize conversions by tracking customers’ actions and using it to help you find more relevant audiences. Through the information and analytics you receive from Pixel, you can also retarget customers who’ve previously visited your site.

Organic-look Facebook ads as ‘posts’.

Facebook’s Ad Manager allows you to ‘Use Existing Post’ to turn a post you’ve made into an advertisement, saving you time on a social media marketing campaign. Instead of boosting a Facebook post or publishing a new ad, this is a better strategy. Use it wisely though. If you’ve a post that’s received a lot of engagement, take the opportunity to share it with a wider audience through converting it into an ad with Facebook Ad Manager.

Saved audiences.

Facebook’s targeting options are effective at ensuring those who see your ads are most likely to convert. Customizing the ad campaign for an audience can be time-consuming, no question. Saved audiences can help streamline these efforts though, ensuring you spend more time on crafting the perfect content. Imagine being able to launch a future campaign with a single click – that’s the power of saved audiences. Also, it makes it easy to conduct A/B testing if you have multiples to go to, giving you the chance to test out different keyword sets.

Facebook is always coming up with new digital marketing opportunities, with each year that passes. Keeping up on the latest trends, Unlimited Exposure can help with growing your social media audience. While it’s true that it’s more difficult than ever to cut through the noise on Facebook, with the right mix of strategies, we can get it done. Get ready because there’s significant growth ahead. Better reach your target audience on Facebook and see the conversions you need. Contact a representative at Unlimited Exposure today for more information.