Does my Business really need a Blog to Capture an Audience – we’ll say yes
A business blog can help you build sustainable momentum and grab you an audience, like nothing else can. Having a business blog where you regularly put out content, even if it’s only once or twice a month, gives Google a reason to pay attention to your website and stokes a higher SEO ranking, a blog will give you something to share on social media, and it’s also an inexpensive, natural way to get clients returning to your site. So should your business have a blog – unquestionably, yes.
High quality, relevant, and fresh content.
Blogs shouldn’t be built around selling a product or service. Blogs should be about providing valuable content to your readers and customers, without asking for a sale in return. That kind of free content gets people coming back to you for more and positions you as an authority in your category. The more unique and high quality the product, the more likely it’s to be valued by customers, readers, and Google – all of which help you to elevate your business. Consider factors like relevancy of content, how informative it is, and cut out any lines that don’t directly serve a purpose. Believe us when we say the rewards can be very rich.
Add value to the lives of your audience.
We cannot emphasize enough how important it is to use blogs to build a connection to your audience, rather than exploiting it for sales. In order to do that however, you must know what audience you’re targeting. Create customer personalities that define who you’re marketing towards. In each customer, there’s going to be a problem they want solved, interests and needs that could be reflected in your brand, expectations regarding how they want your company to behave, and you’ll also want to define the search terms they are most likely to use.
Even if you don’t know it yet, you have something unique.
Every business blog has a unique selling point, as does your business. Catering to your audience, you’ll want to exploit your uniqueness. Ask yourself what you provide to your customers that competition can’t. If you can’t answer that question, you may be in trouble when it comes time to write and market. Also, just because you sell a specific product or service, it doesn’t mean all of your blogs need to be written about said product or service. As long as it’s relevant to your brand’s messaging, you can write about almost anything. Just be sure to stay on point – whether the purpose is to entertain, inspire, or educate.
Creating contagious content.
Write blogs with titles, descriptions, and paragraphs that beg to be clicked and read. Instead of selling like a salesman, tell a story with your blog. If you can tell a story that forms an emotional connection to your customers, you won’t ever need to “sell them”. Identify the questions your customers want answers. Always review your blogs and eliminate any boring sentences. Always speak with passion and don’t be afraid of being your authentic self.
Does your business need a blog – we think so, if you’re serious about building long-term momentum. Speak with Unlimited Exposure today to find out more about how we use digital marketing and blog writing to build audiences. Watch your numbers grow!
