How to Choose your Social Media Marketing Channels and what to Avoid
According to a recent report, 24 percent of companies using social media marketing saw an immediate, direct increase in their revenues. If you want to be one of the many companies thriving in this space, there’s a lot to take into account. Selecting the right social media channel is important. Ultimately, it comes down to your company type, target audience, resources available, and competitor activity, perhaps above all else. Check out our guidelines on how to approach social media marketing, beginning first with choosing your channel.
Audience and competition.
Find where your customers are. Find out where your competition is. These are the places where you’ll want to be. Research the demographics of different social media channels. If you’re an image-friendly business, something like Instagram or Snapchat is smart. If your customers’ behaviour or interests are more in line with news-based information, Twitter might be the recommendation. If it’s B2B, LinkedIn is no doubt of interest. If your competition is already there and performing well, that’s an indication you might be able to enjoy similar success here.
Company type and resources.
Consider the resources you have to manage your social media and take into account the company type you run. If you’re marketing to other businesses, consumer social media platforms are unlikely to be your thing. If your resources are limited or money is tight, you’ll also want to focus on creating one or two social media accounts and learning how to manage those – rather than creating and managing multiple accounts. If you’re not experienced with social media for business, it can be a struggle to keep profiles updated with relevant posts. These sort of considerations are all things to weigh.
Assign responsibility.
Assign to one staff member the responsibility of managing the social media account. They should be someone friendly, engaging, and with a thorough knowledge of the English language. They should be capable of responding to comments or complaints in a timely fashion. You may also want to consider a social media management tool like Hootsuite to help you monitor and schedule posts for different accounts. This can be wonderful at maximizing posts by scheduling them for opportune times.
Engagement calendar.
Plan what you want to post and when you hope to post it. Assign an objective to your posting schedule, be it on a weekly or monthly basis. The objective could be click-throughs, likes, shares, comments, or something else. Outline for yourself how you plan to achieve this. Decide if you’d like to allocate a budget to use paid advertising through sites like Facebook, Twitter, Instagram, Snapchat, LinkedIn, or others. Highlight key promotions or campaigns coming up you want to emphasize on your social media account. Also, be sure to re-evaluate all these choices at least once every quarter, adjusting depending on what’s working and what isn’t.
It can take a lot of time and effort to master social media marketing. If you’re looking to make the most from the social media opportunities for your brand out there, contact a representative at Unlimited Exposure. We can help in building an advanced, cost-effective, results-guaranteed strategy to position your brand for maximum success. Improve the quality of your leads, conversions, and engagement. Receive a team at your disposal ready to work for you. Visit Unlimited Exposure today for more information on how we can get started. Join us today!
