The Ultimate 2019 SEO Guide to Set up Your Website with Key Strategies
High quality content and the creation of said content within the parameters of SEO algorithms are important to your success. Correctly optimizing your website for Google, Bing, and other search engines have to be priority in digital marketing. If you’re looking to up the effectiveness and performance of your SEO in 2019, here are the key strategies you should hang your hat on.
Long-tail, relevant keyword research.
Consumers are moving increasingly towards long-tail keywords, especially those who are using voice search. Be sure to carry out extensive long-tail keyword research, focusing in on the ideal customers you’re searching for. It’s worth repeating that the context or intent of the keyword phrase is oftentimes more important than the keyword itself. Using Google Autocomplete or Google Keyword Planner, you can find relevant keywords rather easily.
Using target keywords across on-page SEO elements.
When in doubt, we always advise going back to basics. SEO has come a long way in the last decade however you still need the on-page SEO basics for your strategies to work. Remember to fill in your metadata, ensure your page titles are written correctly, optimize URLs, optimize header tags, and meta-descriptions should carry your keywords. Using these basics, it goes a long way in pushing your content up the Google ranks.
Adding internal links.
Linking to relevant pages on your site through a piece of content creates an interconnected architecture which assists Google spiders at crawling your site and accurately identifying different pages. This is also useful to your visitors as they pass from one page to the next, subsequently helping to increase your metrics. The more value you can embed into your blog content and website pages, the more likely you are to keep someone locked in.
Ensuring your site architecture is simple.
The more pages your website has, the more complex your site architecture will be. For SEO purposes, we recommend keeping architecture as flat as possible. All your most important pages should be accessible within three tiers maximum, if not two tiers. The easier it is to navigate a website and click through its pages, the easier it will be for customers to buy on-site.
Answering search queries.
Consumer behaviour is more in line today with asking questions rather than typing in short keywords. Align your content with answering questions and search queries. The more in-depth your answer, the higher-rated your content will be. Be it a product page or blog post, even when it’s just a description, always tailor your writing towards answering questions. Solve problems, address the customer’s needs, and make them feel heard.
Mobile responsiveness.
Most sites are already mobile responsive and if yours isn’t, at this point, you’re far behind. Responsiveness means your website’s appearance adapts to the screen size of the device it’s being viewed on, whether that’s a smartphone, tablet, laptop, or something else. Mobile-friendliness is a huge ranking factor, which will reward your site with better SEO and higher placement.
As experts in SEO, there are countless other strategies we use to help our clients maximize their search engine optimization potential, including evaluating XML sitemaps, conducting audits on your backlinks, and interconnecting your SEO strategies with social media marketing tricks. For further information, speak with a representative at Unlimited Exposure and we can help you!
