Where to Start in Building your Email Marketing Subscriber List
Keeping customers warmed and ready to buy is an art in email marketing that relies on maintaining a healthy subscriber list. For those that know how, there’s high potential in email marketing to generate strong returns, using cost-efficient strategy.
According to a recent survey, 20 percent of North American marketing firms say their primary source of revenues are directly linked to email marketing. To maximize the power of email though, you need to know the importance of personalization, and how to segment and target effectively. Increasing open rates, conversions, and email-derived revenues begins with focusing on strengthening your email subscriber list.
Choosing an email marketing client.
Before we talk about how email is a great way to clue in customers into new deals and offers, or how it’s a powerful way to keep prospects engaged with your brand, the first step begins with choosing an email client. The most popular email platform, by far, is MailChimp which is a WordPress-esque interface with exquisitely built templates you can use. There are dozens of different email marketing clients out there however which can help you create amazing-looking pieces.
Anyone with a genuine interest.
When we say ‘strength’ of an email subscriber list, this means quality over quantity. Ideally, you want users that are genuinely interested in your brand, product, services, and/or content. As you build your CTAs to encourage readers to sign up for updates, this should be kept in mind. A sign-up CTA embedded into your blogs and/or at strategic places across your site is a smart idea, although be sure not to put it everywhere.
Not all customers are the same.
Segment your email subscriber list into different categories. You’re not going to want to send the same email to every sign-up, as some will be regular customers, some customers who haven’t made a purchase in some time, and some prospects who have not bought anything. Each segmentation will be given their own unique email messages, ensuring wherever they are in their purchasing journey, they’re always receiving relevant messaging. Consider segmenting according to age, income, location, gender, and other differentials.
Note after what messages people are unsubscribing.
If you are struggling with keeping up numbers on your email subscriber list, you may have a technical issue or there may exist a problem in how you’re writing your email messages. Always take note, when someone unsubscribes, after which message they’ve chosen to unsubscribe. Perhaps they’ve been targeted falsely. No matter the reason, there’s no way to save a customer who has already unsubscribed. Despite that, it could provide valuable information which will ensure you don’t lose the next customer that comes along.
Always have a reason to email.
When you come to send out an email, always have a reason to do so. You don’t want to spam anyone. ‘Checking in’ is not a reason to send an email. Give them an offer, a deal, wish them a happy holidays, or share some new blogs you’ve published. Depending on your email’s popularity, you may want to space them out on a bi-weekly schedule or a monthly.
Unlimited Exposure can help build your email subscriber list and engage them with high quality email marketing strategies. Using a wide array of techniques, tips, and tricks, we’ll work to attract quality leads to your email subscriber list and convert them naturally over time into real revenues! Speak with a representative today.