Dive into Twitter Marketing and Maximize Retweets, Favourites, and Shares

Twitter’s always been a very effective platform on which brands can connect with fans and deliver engaging content.

Twitter’s also been a central platform that can be used to direct fans to become customers. Use it as an eCommerce lead generator and a hub of customer service. Compelling tweets and on-point brand messaging is all you need to have in place to make it work. According to a recent study, 30 percent of Twitter users will buy from a brand they follow this year. Use the opportunity to increase retweets, favourites, and shares on Twitter, and build your sales in the process.

Unlike Facebook, Twitter’s still got a lot of power in its organic reach. Every tweet you send out is sent out for nothing and immediately hits the timelines of your followers. If you write your message well and if your tweet has a purpose, you can persuade followers to take a desired action – whether this is to retweet, favourite, share, or click.

Perhaps more than any other social media messaging, when you tweet on Twitter, you’ve got to be even more concise and direct. For these reasons, we recommend maintaining an 80/20 rule – 80 percent of all posts being high-value advice or non-promotional material and the other 20 percent being promotional offers or posts discussing your brand. As you tweet, using the 80/20 rule, you’ll ensure you’re not constantly bombarding followers with offers to buy and selling them on product or services – an act they could see as spam.

Quick Tips on Twitter Engagement

 Tweets with an image get, on average, 18 percent more clicks, 89 percent more favourites, and 150 percent more re-tweets, compared to those without.
 Every tweet should have a strong call to action (CTA) while avoiding ambiguous language which could confuse a person reading.
 Use relevant keywords in your tweet and with relevant hashtags to ensure people who use Twitter’s search function are tapping into a relevant social media post.
 In order to maximize the reach of your posts according to when followers are most engaged, consider using a scheduling tool like Buffer to schedule and publish Twitter social media posts.
 Consider embedding text into the images you share. These are generally found to be more effective among some Twitter users.

Customer Service on Twitter

Beyond Twitter marketing focusing on sending out tweets, replying to tweets is arguably more important. Twitter’s going to be used as a customer service channel by your followers, whether you designate it as such or not. Use this to your advantage. Address in real-time responses to comments, questions, and/or complaints. Monitor the conversation around your brand and if things aren’t going well, work to change the conversation.

Paid Twitter ads and Tweets

Twitter’s ‘Promoted Tweets’ function allows you to get your tweet out in front of more people. These promoted posts appear at the top of search results, drawing eyes to your brand and its messaging. If you’re looking to pop an audience in a short period of time, paid Twitter marketing will get the word out fast. Target people who follow your competition’s accounts, according to keywords searched, to user interests, to location or language, or use a filter.

The sky’s the limit when it comes to reaching an audience on Twitter! Speak with a social media marketing expert at Unlimited Exposure today and get hooked up with a long-term Twitter strategy that’ll help build a powerful presence on the platform. Join us today!