Why Digital Marketing has to Always be Changing
Digital marketing changes because it has to. As consumer behaviour changes, one’s marketing adapts.
If you’re going to remain successful, how you advertise needs to match what’s going on in the world – not only in the cultural conversation but also with the technology, strategies, opportunities, and platforms available.
Twenty years ago, social media was not even a thing. Today, it’s arguably the most powerful digital marketing tool there is. Some would say it’s even more important than having a website. This is just one of dozens of examples of how things have changed.
A goal of every business is to reach the largest amount of people possible in their relevant category. If you’re going to make an appeal to people to make a purchase, you must go where the audience is. Social media marketing is appreciated by marketers for this reason.
Which platform to use varies. Twitter’s a great source for journalism and news-based media, and celebrities looking to expand their brand. Facebook’s a little more personal, with seniors, young parents, families, and people from all over the world using it. Instagram’s a very photo-friendly platform with the youngest users of any platform. There’s also LinkedIn for businesses, YouTube for video marketing, Snapchat for brand-building, and so many others.
Another area that social media marketing has opened up is influencer marketing. ‘Influencer marketing’ provides brands the opportunity to have their products or services advertised by a social media user that other social media users trust. All over the world, there are social media accounts that have thousands of followers. These accounts are associated with everyday people, who’ve been turned into minor celebrities based on the entertaining or informational nature of their content. These are influencer accounts. Brands who tap into their advertising power have reaped major rewards.
That’s where digital marketing’s at today. Where Internet marketing is headed tomorrow is interesting to think of. As Internet speeds have increased and tools to create video are now readily accessible by anyone with a connection, video marketing is fastly becoming a necessity for businesses in all categories. The ability to create entertaining, informative, or promotional videos, and using these to build audience on YouTube, Facebook, Instagram, Twitter, and on other platforms can provide a lucrative return.
There’s also a matter of augmented reality and virtual reality. AR and VR are digital marketing’s best kept secret. They’re making a difference in how eCommerce companies engage in marketing and are used in various apps to promote a range of products in the most fun of ways. Consumers are ready to accept more technology into their lives. As this integration happens, brands are going to find new opportunities to advertise. From the catalogues of the 1950s to the side-of-the-road billboards in the 1970s, to the mailbox flyers of the 1990s, to the static Internet ads in the 2000s, marketing has always changed with the times. As the world grows more complex technologically speaking, brands are going to have a great chance to take advantage.
If you’re seeking a digital marketing partner, contact one of our experts. Unlimited Exposure is an experienced digital marketing firm specializing in video, social media, eCommerce, and more. Allow us to help in building your brand, winning you a new audience, new leads, higher conversions, and bigger revenues. Join us today!