See the Ultimate Guide to Long-Tail SEO Keyword Research in 2019

See the Ultimate Guide to Long-Tail SEO Keyword Research in 2019

Analyzing blog traffic for the average business website, you’ll find somewhere approximately 50 percent of leads come direct from search engine optimization whereas less than 9 percent come from social media.

So much focus goes on promoting content on social media platforms, it’s easy to forget the power of SEO. As a video, AR, AI, voice search, eCommerce, and other trends have come to influence SEO keyword research, the most successful keyword research you can produce are related to targeting long-tail keywords.

Long-tail keywords contain a minimum of three words, usually embedded with specific terms relevant to your audience. Long-tail SEO accounts for more than 70 percent of total searches, incorporating descriptive phrases and sometimes questions. Long-tail works because it’s more specific, less competitive than more generic keywords, and can be better targeted to a geographic location, audience, or something else.

Thereby, on the back of a long-tail keyword, your website can rank higher on popular topics and engage more qualified traffic! The only guiding factor is to match long-tail keywords to consumer search intent. Here’s where your research begins.

Customer Personas.

Consumer search intent starts with understanding who your target audience is, what they value, what their priorities are when it comes to shopping your business, and what their personality is. Identify personas. These are fictional representations based on insight and data-led assumptions showcasing their desires and any related information you believe is relevant to keyword development.

Brainstorm long-tail keywords.

Come up with a list of long-tail keywords you want to be rank for. Select desired keywords that match consumer search intent, at least as you expect it to be. Ask yourself if the keywords you came up with match your content objectives and align with your long-term vision if consumers will find what they want when they click on these search terms, and if ranking organically for said keywords will assist with converting interested consumers then or at a later date.

Use Google AdWords Keyword Planner.

Google’s Keyword Planner helps to generate high-traffic terms that are being searched for on a monthly basis. Seek out long-tail low-competition terms that come with high traffic. Examine the Keyword Planner’s keyword suggestions and always ask if the term relevant. You don’t want to build a site around long-tail keywords that vary in relevancy. This could potentially damage conversions and penalize your site in future SEO campaigns.

Create a spreadsheet of long-tail keywords.

Open Excel and put together a spreadsheet of terms you’d like to target based on your long-tail keyword research.

Knowing where and how to use these keywords.

Don’t over-do keyword placement. This is called keyword stuffing and could result in your site being penalized for it. Instead, strategically place them here and there throughout the content. Be sure to have a headline that uses your long-tail keyword while still being engaging and enticing. Remember, you’re writing for human beings – not search engines. Be sure to write content that flows, without emphasizing too much on the selected long-tail keywords.

How you choose and use long-tail keywords can optimize your content strategy in a big way. Organic traffic is moving towards longer search queries. The more specific and relevant your keyword research is, the more likely you can tap into leads that are ready to invest and make a purchase. For more information on how to take your long-tail SEO keyword research to the next level, speak with an expert at Unlimited Exposure.