Top 5 Digital Marketing Statistics to Remember in February-March, 2019
As we look ahead towards the last weeks of winter, here are our top 5 digital marketing statistics to remember!
53 percent of marketers will increase AI spending in the next 3 years.
AI is going to see some massive investments in the world of marketing as more have come to accept it as a necessary part of the future of the industry. In 2019, AI is already responsible for several companies seeing an increase in sales and increases in customer retention. The impressive performance of AI in a marketing context is leading to more strategy development and investment paid to simplifying the online customer service.
20 percent of children aspire to become social media influencers.
A recent survey analyzing the preoccupations of children in the UK found nearly 20 percent aspire to have a career as a social media influencer. According to the study, 14 percent want to become YouTubers, outranking those who want to become teachers and non-online occupations. As more money is generated in influencer marketing and those opportunities continue to open up to marketers in all fields, jumping onto minor influencer marketing opportunities can mean helping your business find whole new audiences.
eCommerce sales increase on Blue Monday.
Blue Monday this year fell on Monday, January 21st – which is known as the most depressing day of the year. New data suggests more people are turning towards eCommerce to cheer them up on this day – something to keep in mind for next year. The number of searches on Blue Monday compared to an average Monday rose by 26 percent in 2017 and 32 percent in 2018. Furthermore, the same study found the most popular times this January to go shopping online for items like clothing was Sunday evenings and Monday.
YouTube revenues have increased by 11 percent.
YouTube continues to grow as a social media and video marketing platform. YouTube’s 2018 was its most successful year yet as business revenues climbed to 11 percent compared to the prior year and the renewal rate of advertisers rose to 51 percent. Above other accounts, the companies generating the most revenues for YouTube appear to be Geico (comprising of 6 percent of total YouTube revenues), Samsung (5.5 percent), and Disney (4 percent). Among the industries spending the most into YouTube are unsurprisingly media and entertainment companies.
Amazon and Etsy rise in organic search queries.
Analyzing Google search performance in the United States last year, eCommerce sites like Amazon and Etsy found some big increases in search visibility. Amazon enjoyed a 21 percent increase while Etsy generated a massive 47 percent increase. Some other eCommerce companies that used organic search and related marketing campaigns to improve Google search visibility include Ashley Furniture which saw its performance rise by 362 percent and the Chinese-owned Ali Express which rose by 236 percent.
There’s a lot that these statistics tell us about consumer behaviour. Consumers are gravitating towards AI, video marketing, and eCommerce in big ways. Companies and websites looking to increase revenues, leads, conversions, or exposure are best recommended to look at marketing categories like these that are growing on an ongoing basis. Launch your best digital marketing campaign in 2019 with Unlimited Exposure. Speak with an expert today to begin building your website to heights it’s never seen before! We promise real results!
