Watch as More Small Businesses use Video Marketing to Connect to Consumers

In the dynamic landscape of digital marketing, small businesses are increasingly recognizing the power of video marketing as a potent tool to connect with consumers meaningfully. In a world inundated with information, videos offer a compelling and engaging medium to tell stories, showcase products, and establish a genuine connection.

Consumers have a strong preference for video content over images or text. In this day and age, where internet speeds are constantly improving, and mobile devices are becoming more advanced than ever before, small businesses have a golden chance to capitalize on video marketing strategies and reap the benefits they offer.

Let's delve into why more small businesses are embracing video marketing and how it serves as a game-changer in the quest for consumer engagement.

1. Humanizing the Brand:
One of the key advantages of video marketing for small businesses is its ability to humanize the brand. In the digital realm, where faceless transactions are prevalent, videos provide a platform to put a face to the brand, sharing the story behind the business. Whether introducing the team, showcasing day-to-day operations, or narrating the brand's journey, videos create a sense of transparency and authenticity that resonates with consumers.

2. Capturing Attention in Seconds:
In a world where attention spans are fleeting, the visual appeal of videos captures attention in mere seconds. Small businesses can convey their message effectively within a short span, making it ideal for the fast-paced nature of online content consumption. Whether it's a product demonstration, a customer testimonial, or a behind-the-scenes glimpse, videos allow businesses to make a lasting impression in the blink of an eye.

3. Showcasing Products and Services:
For small businesses, showcasing products or services is paramount, and video marketing provides an immersive way to do just that. Rather than relying on static images or text descriptions, businesses can demonstrate the value of their offerings through dynamic visuals. This not only enhances the consumer's understanding but also fosters a connection by providing an up-close and personal view of what the business has to offer.

4. Tapping into Social Media Trends:
The rise of social media has revolutionized how businesses connect with their audience, and video content is at the forefront of this revolution. Platforms like Instagram, Facebook, and TikTok heavily prioritize video content, providing small businesses with an opportunity to reach a wider audience. Engaging video snippets, stories, or even live sessions can create a buzz around the brand and encourage social sharing, amplifying the reach organically.

5. Building Trust and Credibility:
Trust is a currency in the digital realm, and video marketing contributes significantly to building trust and credibility. Through video testimonials, case studies, or even thought leadership content, small businesses can showcase their expertise and authenticity. Consumers are more likely to trust a brand they can see and hear, and videos offer a personal touch that goes a long way in establishing credibility.

6. Boosting SEO and Online Visibility:
Search engines love video content, and integrating videos into your digital strategy can significantly boost SEO efforts. Websites with video content are more likely to appear in search engine results, increasing online visibility. This not only attracts new customers but also enhances the overall discoverability of the business in a competitive online landscape.

7. Engaging a Mobile Audience:
With smartphones' prevalence, most online content is consumed on mobile devices. Video content is inherently mobile-friendly, allowing small businesses to engage with consumers. Whether it's a quick product tutorial, a promotional offer, or a fun behind-the-scenes clip, videos cater to the mobile-centric behaviour of today's consumers.

According to a recent estimate, almost 80 percent of all Internet traffic in 2019 will be video-related. Although we would always say to continue developing written content or images, due to their expense, many small businesses need to pay attention to how powerful video can be. A simple video advertisement and short video outlining your brand, products, services, or promotion go a long way in generating clicks.

Over 65 percent of individuals possess a visual learning style, and this trend is only expected to grow in the future, particularly in our technology-driven society. It would be advantageous if you were already in the process of creating visual content. Visual aids such as images have proven to be highly effective. The human brain naturally retains and processes information more efficiently when presented alongside an optical element.

Additionally, producing photos and still graphics is a cost-effective approach that captivates users, keeping their attention fixed on your content. However, the power of visual content goes even further with video marketing. Research has shown that up to 64 percent of consumers are more likely to purchase after watching a video about a product, as opposed to simply reading or viewing photos. For small businesses looking to engage customers and close sales, videos are frequently their most valuable tool.

Video content doesn’t necessarily mean producing a general business ad. Video marketing is about having fun and engaging consumers, so depending on your industry, there could be several ways to do so. Tap into live streaming on Facebook Live, Periscope, or Instagram. Develop some how-to instructional videos to show customers how to use your products. Give audiences a behind-the-scenes look at how a product is manufactured or what happens with your business. Consider starting a series of video marketing content to help users keep coming back repeatedly. Your videos can be funny, informational, emotional, argumentative, or promotional.

Many small business owners may be hesitant to use video because they don’t know how to produce one, what to say, or they don’t have the right equipment. Thankfully, all you need in this day and age is a smartphone, a microphone, and a tripod. Using these tools, you can deliver some pretty powerful video content. Several video editing apps can be downloaded onto your smartphone, allowing you to create and edit on the fly no matter where you are. Apps like Facebook Creator and Adobe Spark make it easy to create some amazing videos.

In our experience, video marketing has helped small businesses and corporations grow their audience. By using video, you instantly elevate yourself above competitors who may need to make full use of their marketing or who may not be engaged in video. Consumers are also more likely to click on a video and purchase a product or service. By tapping into video, you could be reaching a whole new audience!

Why Choose UE for Video Marketing in Toronto?

Unlimited Online Exposure, a reputable Social Media Marketing company based in Toronto, has built a strong presence in the industry for over 27 years. They are highly regarded as pioneers and have an impressive track record of successfully developing over 1400 websites.

We offer a comprehensive range of services, including web design, video marketing, inbound marketing, local SEO,    social media marketing and Influencer Marketing in Toronto. Our primary goal is to enhance your brand's visibility and drive online business success. For further details, please feel free to contact us at 416-477-0594 or visit our website.