4 Insights on eCommerce Success and What it Takes to Get Started

4 Insights on eCommerce Success and What it Takes to Get Started

With more users than ever online, on the Internet, and engaged in social media, there’s never been a more opportune time to get into the online selling business.

eCommerce annual sales are expected to eclipse $3.5 trillion by year’s end and businesses all over the world are taking away millions from this haul. Getting started in eCommerce isn’t always clear so here’s how you can launch a successful eCommerce site in 2019.

Put the user first and make them feel special.

The more personalized and intimate you connect with your customers, the more likely they’ll be to return again and again to buy from your eCommerce. Instead of making assumption about your clientele, let them do what they do and alter the shopping experience to their needs.

Use what you know about your customers to make personalized recommendations perhaps based on what they’ve previously purchased. Create dynamic web pages with product descriptions, imagery, and complimentary products. Implement a loyalty program that allows customers to accumulate points or gain access to discounts, vouches, or incentives. These are ways to build relationship.

Fill your site with content to get customers to convert.

Content marketing increases brand visibility, generates leads, and persuades new and existing customers to buy. It’s one of the most effective mechanisms when it comes to eCommerce success.

Begin by building a blog calendar with posts on-site. Use these across social media channels and take the opportunity to improve your site’s search engine rankings as well. Stick to your posting schedule – whether that’s once a day, twice per week, or more often, or less often. Showcase products and give people a reason to care about your brand. Give insight into what your eCommerce brand is about.

Make the eCommerce shopping experience a social one.

Work hard to cultivate the most superior customer service experience you can provide. You’ll increase brand loyalty, set yourself apart from the competition, and generate repeat purchases.

As a brand differentiator, customer service is arguably more important than price and even product! Use social media to build an online community of shoppers. Give them the opportunity to connect with you through personal messaging or public messaging. Answer comments, questions, and concerns in a timely manner. When you’re active and you show others that you care, it says a lot about the way you do business. Always empathize with your customer when they’re submitting a complaint or are being less than polite. All of your social listenings can be leveraged indirectly into conversions.

Mobilize a strategy across all platforms, including mobile.

More shoppers than ever are browsing on mobile devices. Your eCommerce site in 2019 has absolutely got to be mobile responsive. There’s infinite potential in the accessibility and universality of the smartphone.

A mobilized strategy should also always include a user-friendly checkout process. For example, 30 percent of mobile shoppers abandon a transaction if the shopping experience isn’t mobile-friendly or if there’s unnecessary difficulty checking out. Ensure your site is mobile, simple, and in line with your marketing across social media, advertisements online and offline, and all brand presences.

Alongside Unlimited Exposure, we believe you can easily and efficiently launch and manage an eCommerce site. Build your list of shoppers and see your sales skyrocket with consistent, branded messaging. Take advantage of social media, SEO, video marketing, and other strategies. The easier you make it for a customer to complete a purchase, the more likely they’ll be to buy. Everything from your marketing to your site design needs to be built with the final sale in mind. Shop with Unlimited Exposure today.