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7 Ways to Make your Video Marketing go Viral!

7 Ways to Make your Video Marketing go Viral!

Social media posts that become viral have a keen understanding of the motivations behind why people share information online. These posts are adept at eliciting clicks and engagement from users.

The four types of content accounts most likely to share on social media include funny posts, posts that appeal to a person’s selfish side and make someone look smart by sharing infographics or lists, and content from a trusted source to the user.

When you ask people why they share what they share, the top 5 reasons you’ll encounter are highlighting valuable or entertaining to others, defining themselves to others under an identity, growing and nourishing relationships with other social media relationships for self-fulfillment and getting the word out on a cause they care about.

If you’re aiming for your video to go viral, we don’t mean to be the bearer of bad news; however, it’s unlikely to happen. The average social media post receives only 8 shares. Even on sites like Buzzfeed, it’s rare for a post to go viral. So assuming you’re not a massively popular celebrity and you don’t already have a built-in audience of millions, here are the 7 strategies you can use to make your video marketing go viral.

1 – Be successful.

People love to consume content from people who are beautiful, knowledgeable, successful, attractive, or have authority of some kind. Before the user even clicks, you need to give them a reason to feel like they want to hear from you. The more ‘rich’ your videos can appear – whether you’re funny, emotional, educating, or something else – the more clicks you’ll receive.

2 – Do your research.

Helping people understand difficult-to-talk-about subjects is an effective video marketing strategy. Evidence shows viral numbers common on videos communicating wisdom on things. Some forms of research and knowledge to consider on your next viral video are the secrets to, a warning about something, or a post discussing current trends.

3 – Help people be successful.

People want to be successful in their identity and what they do. Any time you use the word ‘success’, studies show viewers are more likely to click. The best advice we can give – other than repeating the word ‘success’ over and over again which reduces its effectiveness as a keyword – is to focus on how your products or services can be used to enable people to have success.

4 – Be surprising.

Share something unexpected. Be shocking. If you can give people a reason to click because they’re surprised or shocked about what’s going to transpire, that’s usually more than enough reason to get people clicking.

5 – A quiz.

Use your video to give viewers a quiz on something. Be informative or funny. Consider any possibility of creating quizzes based off of past videos or having a contest surrounding a list. Consider how you can use a product or feature to create an outcome-based questionnaire. Although these are more common when written, they can apply to video as well.

6 – Be funny.

People love humour and entertainment. It’s the one thing that’s consistently driven clicks. It doesn’t matter if you’re the New York Times or a gossip magazine, consumers are more likely to want funny. Consider a little humour when creating your video, but not so much that it communicates you don’t take yourself seriously.

7 – Lists.

Lists are still some of the best-shared content on the Internet. What we recommend is working on your video’s headline to highlight the list component. People like to share informational, helpful, or exciting videos – remember this. The more amusing or awe-inspiring your video’s list is, the more likely it will be shared, so be entertaining.

Here are some extra sources that can offer valuable perspectives on how to enhance your brand's presence through the effective utilization of Social Media Marketing:


In conclusion, the surge in small businesses leveraging video marketing is a testament to its effectiveness in connecting with consumers. Videos provide a dynamic and versatile platform for storytelling, product showcasing, and brand building. As the digital landscape continues to evolve, embracing video marketing emerges as a trend and a strategic necessity for small businesses aiming to stand out, connect with their audience, and thrive in the competitive online arena. So, for small companies eyeing growth and meaningful engagement, the camera is not just a tool; it's a gateway to a vibrant world of consumer connection and brand success.

Why Select Unlimited Online Exposure for Video Marketing in Toronto?

Unlimited Online Exposure, a renowned Social Media Marketing company based in Toronto, has built a strong reputation in the industry for more than 27 years. They are widely recognized as trailblazers and have an impressive track record of successfully developing over 1400 websites.

In the city of Toronto, we offer a wide range of services, including web design, video marketing, influencer marketing for restaurants, inbound marketing, local SEO, and social media marketing. Our primary goal is to enhance your brand's visibility and drive online business growth. For further information, feel free to contact us at 416-477-0594 or visit our website.