Using Twitter and Social Media Marketing for eCommerce to Drive Sales
Using Twitter for eCommerce and selling product involves knowing what relevant messaging to release when, being able to prospect effectively, and knowing how to capitalize on every element of your social media marketing campaign to get that sale!
Although sites like Facebook, Instagram, YouTube, Snapchat, LinkedIn, and others are equally important social media tools, we find when it comes to eCommerce, Twitter is a special place. According to a recent survey, more than 74 percent of Twitter users follow businesses specifically in order to receive updates and marketing messaging. Twitter’s one social media site where advertising and promotion is more acceptable than it is elsewhere.
Anyone interested in optimize their selling approach on Twitter or across other social media platforms can do so with some of the tips offered in this quick guide on eCommerce marketing and social media use.
Creating the most compelling social media profile
The first step in selling your eCommerce brand to social media accounts is ensuring your profile has been properly filled out and is optimized. Ensure your branding efforts have been preserved across all social media and non-social media marketing to yield the most benefit. Choose a suitable username that accurately reflects your business. Ideally, you want something easy to remember and unique to you. All assets of your Twitter profile should also involve on-brand messaging. Your profile should maintain a professional yet approachable atmosphere. Selecting a suitable image, making every word of your bio count, and using a pinned tweet to demonstrate your brand’s value are all key recommendations as well.
Target the most relevant customers and forget the rest
Sure, hundreds of millions of people use Twitter and other social media platforms every day. Unfortunately, you’re not going to win attention from each and every one. Focus only on the relevant potential customers who matter. Research their needs and interests, engage with them in personalized conversations, respond to their comments, and seek topics to post about that will assist sales conversions. To find a following, search out relevant photos, videos, news, tweets, and/or accounts that match your brand. Once you find these people, follow them and see if they follow you back. Also, you’ll need to stay alert to keep an eye on tweets or insights as they come up. If someone mentions your company or tweets you, or tweets a competitor, or uses a keyword you’re trying to target, you want to know.
Nurture your social media relationships
You need to invest time in nurturing your social media relationships to get anywhere with your social media selling strategy. No one wants to be made to feel like a number. Don’t neglect relationships, in real life or online. You can do this on Twitter by making your account a hub of educational articles, infographics, and statistics – this is how you establish yourself as a thought leader. Also, be responsive. Utilize retweets, respond to comments and tweets you receive, and participate in the conversation. Don’t be shy about tagging colleagues and getting your name out there in local and international conversations, if it has the potential to lead to increased exposure or a sale.
If you want to continue learning about Twitter marketing and how to maximize a social media presence to increase your eCommerce sales, connect with an expert at Unlimited Exposure today.
