YouTube is the Most Intimate Marketing Tool you have to Connect with Millennials

If you’re trying to build a relationship of trust and reliability with your clientele or audience, YouTube’s proven to be the most intimate social media experience there is.

Particularly for millennials who love consuming video and who value a brand’s background, YouTube video marketing might be just what you need to connect with your clientele on an emotional level.

Just think about your own emotional experiences with marketing. Are you more likely to react emotionally to a blog or an image/video – most will say video. Video can communicate a lot which writing cannot necessarily. When you see a person’s eyes and see them as they speak, a different connection is fostered than if you were simply reading their words.

There’s also a reason why some of the world’s biggest brands, from McDonald’s to Apple, advertise on YouTube with emotional stories about their customers rather than true-blue advertisements. Corporate brands like these and others want the viewer to see themselves in marketing and this is far more important than selling a promotion. That’s why they communicate stories in their video marketing surrounding identities like a young person, a parent, someone in need, a sibling, someone’s child, a family member, or someone successful.

If you don’t know what we mean by an ‘intimate marketing tool’ or what emotional marketing might be appropriate for your brand, go on YouTube and consult the most successful brands in the space. The best brands at marketing emotional video content and building intimacy with one’s audience are McDonald’s, Apple, Netflix, Disney, Nike, Target, Walmart, Google, Spotify, and Amazon. Browsing these advertisements, you’ll see exactly the power emotional marketing can have and you may even find yourself feeling intimate with the brand based off their messaging.

You may have gotten away with being successful sans video marketing up until now but times change. Millennials are becoming a more powerful buying group, by the year. They’re more experience-driven and expect personalized, relevant content from the brands they love. If you want to plug yourself into all this, you need to begin thinking about a YouTube video marketing content. It’s one of the most popular platforms for millennials with more than 54 percent of North American millennials visiting YouTube at least once per day.

When you build intimacy, you build trust and that leads to brand loyalty. The best way to connect with millennials and similar-minded consumers are to focus on the customer’s experience. Now, this is easier said than done. A lot of brands struggle with this. When YouTube brands get it right though, it counts for a lot. There’s a reason why YouTube’s ad revenues have increased 11 percent year over year according to the most recent numbers and why they maintain a 50-55 percent advertiser renewal rate – the platforms works!

Some of the biggest spenders on YouTube content are some of the world’s biggest brands – Twenty-First Century Fox, Hulu, Samsung, Disney, and Geico are your top five. Millennials adore these companies and their accounts accumulate high views. Tap into the same potential and audience with a video marketing campaign specific to YouTube.

Connect with a video marketing expert at Unlimited Exposure today and get set up with a customized strategy to generate views. See big audience gains and real results that translate across your social media and website analytics as well!