4 Ways to Write Content to get you Clicks and Links from other Websites

Objectives can come in the many when planning a content marketing strategy. Getting leads, attracting customers, earning attention from local and international media, and enhancing a brand’s awareness are all frequent goals of content. Link building also falls into this collection.

Successfully and consistently publishing content that newsworthy, informational, instructional, unique, and remarkably different are huge reasons why page gets links. Why links continue to be sought after is because of the positive benefits they show on SEO and the authority they give to websites. Beyond the advice of ‘Write content you know other people will want to link to.’, here are 4 ways to develop blogs, articles, and web pages to get you clicks and links from other sources.

Develop the best content.

Invest the time in getting to know your target audience and what they want from their content. Content which is longer, with a more intriguing title, and with more information generally win the day. By releasing content that is consistently high quality, you begin to position yourself as an authority in your category. That’s a very good thing! You don’t want to give the presentation that you don’t know what you’re talking about or that you’re simply regurgitating what others have said on other sites. Always write in a way that establishes you as the most knowledgeable about a given topic. Be the best!

Write complicated ideas in the simplest ways.

Although consumers love long, detailed, comprehensive content, you want to ensure your writing’s not too complicated. Detail is great but ensure the language you’re using isn’t too intensive for your audience. People want information and answers in the most easy, straightforward way. This is sort of a challenge as how does one create long, comprehensive content with straightforward, easy to read information – it can certainly be a challenge. One strategy is to help break up a piece of content into different paragraphs of text with their own headline. This helps keep things easy to read, can cover a lot of ground, and gets points across quickly and efficiently.

Create content that can be referenced.

Journalists and bloggers love linking to content that has useful information, unique statistics or data, or which has a strong argument to it. If you’re able to produce original data in a piece of content, you’re more likely to have it referenced by others. If you’re piggybacking on a conversation happening in the marketplace – something undecided – with an argument or original data, this is a smart move. For example, people love to link to articles that support their viewpoints. If you can provide the data that justifies a certain perspective, you may see more linking than more middle-of-the-road content.

Be unique, memorable, controversial, or remarkable.

Although we don’t believe in the ‘any publicity is good publicity’ saying, the more unique or memorable your content is, the more likely it’ll present something to link to. After all, we’re more likely to link to something that’s striking, interesting, or controversial in some way. Sometimes, the more bizarre you can be and the more you stand out, the better.

If you want content that’s going to be clickable, linkable, and that’ll help you build momentum for your brand, contact the digital marketing experts at Unlimited Exposure. Specializing in eCommerce, video, social media, and more, we can help develop content people don’t just want to read or view but which will get you the links to get your site more authority. Unlimited Exposure will find the best fit for your business, ensuring you’re provided content people want to share. Join us today for more details!