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Creating a Low-Cost Video Marketing Campaign for your Brand targeting Real Results

Creating a Low-Cost Video Marketing Campaign for your Brand targeting Real Results

Competing against established, strong websites with large financial backings and already with seemingly infinite momentum from Google is tough. Nevertheless, low-cost video marketing campaigns through YouTube can help generate enough brand awareness to put you in the game.

YouTube’s the second largest search engine in the world, with billions of searches monthly. No matter what service or product you’re selling, there are plenty of possible YouTube videos you can create – how-to videos, customer testimonials, explainers, behind-the-scenes looks, and more. If we haven’t sealed the deal yet, let’s share one more thing. Contemporary consumers are watching more video than they are reading blogs.

You don’t need a five-figure budget to produce a great-looking slick YouTube video for your brand. The first step, before you even go shopping for the equipment is to find your keywords. Locate keywords that are simple and short, perfect for inclusion in a video title. Note Google prioritizes four kinds of keywords – product reviews, how-tos, film and TV quotes, and song and album titles. If you can create a video around some of these, you’re more likely to rank high and see your video favorably categorized.

The next step, once you have a selection of 10-15 keywords in place, is to verify their search volume. Ideally, you want to create video content for keywords exceeding 1,000 searches monthly. You may find valuable search keywords with low monthly searches you want to target, even though they don’t meet the minimum criteria.

Now’s time to buy the equipment and decide on how you want to shoot it. In most cases, you’ll want to invest in a DSLR camera and some simple studio lights, alongside a white background. Using these three pieces of equipment, you have everything you need. You’ll find a basic DSLR camera for roughly $500. Just ensure it shoots in 1080p high-definition. Lights and a white background are way, way less expensive than that.

From here, a mistake a lot of businesses make is in not shelling out enough for a good microphone. In the same way you want to buy a good camera, you want to get an amazing microphone. Usually, a good USB microphone will be excellent, priced anywhere from $140 on downwards. Also, when it comes to editing your video marketing, there are plenty of free and simple video editing programs powerful enough to make the cuts you need and get content out fast.

As you publish your video, you’ll want to ensure it’s optimized for YouTube ranking factors. Keep in mind YouTube doesn’t have backlinks or similar information to work out where to place. Instead, they use views, shares, and viewer retention. Things you want to focus on include getting your keyword in a click-friendly, engaging title, filling in your video description with the appropriate keywords and tags, and deciding on the most appropriate length.

YouTube’s a huge opportunity for companies with a video marketing campaign to get their message out. They’re not the only video marketing platform you can maximize either. There are also opportunities on Facebook and Instagram which can be exploited, alongside various live streaming platforms such as Facebook Live and Periscope. Connect with a video marketing expert today at Unlimited Exposure and get to working on your next campaign. We can help in strategizing product campaigns, service campaigns, and branding campaigns. Tap into the potential of YouTube!