How to get your Content Picked up by Journalists, Bloggers, Influencers, and Media

Blogs, articles, and content you’ve developed covered by a newspaper, magazine, blog, or influencer is a big get. Whether it’s as a part of a feature story, a quick mention, or something more extensive, this can potentially expose you to a big audience. The problem, of course, is it’s incredibly difficult to get picked up by the media. Distributing a press release, few publications may notice. Launching a press event, as an unknown brand, you’re unlikely to attract enough attention to generate any significant interest.

Despite the trouble, if you understand how journalists and influencers think and what they’re looking for, you can help naturally market your content to these people. For example, journalists routinely find stories online to write about or highlight. Depending on the category of the writer, technology writers go to a select number of sites to find stories, business bloggers will focus on certain hashtags and certain sites, and it goes on and on like that. Chances are if you can get one journalist’s attention, you can probably get more – potentially hundreds. So seek out the communities where journalists are picking up stories and submit to these communities your content.

Beyond knowing where to submit your content, pay attention to what’s resonating with the audience. What people like, upvote, and share is important. Journalists pay attention to this. Journalists look for content that’s unique and different, that’s helpful or insightful, that is likely to receive a lot of shares and which appeals to a wide audience, and/or which supports a certain belief or theory popular in the culture at the moment. There are three approaches you can take when promoting a product or service to get your content into this collection of prerequisites.

 Write content that focuses on helping your target audiences, such as a how-to or a guide.
 Finding a way to make a boring product interesting by being creative and unexpected.
 Being deliberately weird to promote a product or service, without it being offensive or inappropriate.

Through Google News, search out journalists and bloggers who write about products like yours. Contact them and see if they’re able to use your product in a future article. Although there are no guarantees when it comes to this method, it at least connects you with interesting eyes who might be willing to retweet or share your content in some way. Any time your content is shared through media, share it on your site and publicize it. Media coverage is highly valuable, even when it’s in a niche publication. It can result in traffic surges, some great backlinks from authoritative websites, and an ultimately stronger brand.

You don’t need to be a large business to receive media coverage. Part of it is being in the right place at the right time. A large part of it is also in putting in the work to get your name, product, or services out there in front of journalists, bloggers, influencers, and media. If you’re looking to attract media attention, contact the experts in digital marketing at Unlimited Exposure. We’ve helped numerous brands share unique content, reaching out to journalists and generating coverage. The traditional PR process doesn’t work anymore. If you want media coverage, don’t hesitate to go for it! Speak with a representative today for further information.