Invest in your Success and Don’t Ignore these 5 Digital Marketing Trends in 2019
Competitive advantages are hard to find and achieve, in digital marketing circles. Connecting with customers is an investment that takes time. Riding the latest digital marketing trends is an opportunity to create momentum you can sustain long-term if you know how to work it right. Whatever you do this year, don’t ignore any of 2019’s biggest digital marketing trends.
Geo-marketing grows.
Geo-marketing is to target digital marketing efforts by location. This allows companies to create awareness in a specific area without wasting money on customers elsewhere. Digital advertisements specific to mobile users seem to work most effectively in location-based marketing. In 2019, we expect to find it get even more detailed. For example, some business owners are now setting up a geo-mapping target advertisement for a quarter-mile around a competitor’s location. Any time a customer’s in the vicinity, they receive an ad for your business. Approaches like this may be seen as a low-blow but they produce high engagement numbers.
Social media is not a one-way conversation.
Social media marketing goes beyond estimating an audience’s wants and needs. Participating in the cultural conversation is what it’s all about. Brands are best to listen and pay attention, in order to develop the most personal relationship they can with their customers. Answer questions, respond to comments, maintain a response time of 24-48 hours, and create and post engaging subject matter. When a customer knows they can come to you and feel heard, it helps to foster trust and loyalty between consumer and brand. The more you blur the lines between consumer and brand, the higher the engagement you’ll find.
Refining video marketing for SEO.
As SEO strategies change alongside the algorithms that make them, video’s beginning to see some big attention. The video was shared 1,200% more than links and texts combined, in 2018. Preferred from the consumer perspective, they’re more engaging and reach the largest number of users. The emotional connection one can build with a video is strong. In 2019, focus on maximizing video marketing’s SEO. The video title, description, and URL are going to play a stronger role in ranking videos on sites like YouTube, Facebook, and Instagram. Use high-volume keywords. Consider making the title of your video a question.
Personalized email marketing.
Email marketing that’s been personalized creates more loyal customers and in 2019, it’s easy to achieve. Now, you can create emails based on segmentation, you can choose to promote products or services relevant to select segments, and content can be memorable and impactful according to a segment’s interest. With more consumers tapped into smartphones than ever before, a great email marketing campaign can get users clicking immediately giving you a nice instantaneous spike in traffic.
The rise of AI and AR.
New technologies are having a massive impact on the way we do things in the 2019 landscape of digital marketing. Artificial intelligence, such as chatbots, are being used more and more. Creative application of augmented reality also has the potential to get customers more invested in one’s website, app, or in interactions with your brand.
Speak to a digital marketing expert today at Unlimited Exposure to take advantage of 2019’s biggest trends and more. As marketers ourselves, we know it’s crucial to stay on the cusp of everything that’s new and trendy in the marketplace. Incorporating these points into a cohesive marketing plan is a smart move that could propel your brand to its greatest heights! Join us today for more details!