5 Interaction-Friendly Digital Marketing Tactics to give your Brand Advantage in 2019
Interactive marketing is a form of digital marketing which prioritizes interaction to connect customers to the brand. It has proven to be highly effective with engagement levels and creating brand awareness. Using it correctly, you’ll hang onto their attention for longer, create more excitement, and a customer will be more likely to remember your brand afterwards. A key feature of interactive marketing is it gives users control over their experience, which evidently helps to customize and memorize the brand interaction. Here are some popular interaction-based marketing strategies used to give brands an advantage in 2019.
Augmented reality (AR).
Augmented reality has worked wonders for smartphone apps like Pokemon Go and has been applied across brands like IKEA, Amazon, Wayfair, Starbucks, and Volkswagen. AR technologies increase customer engagement, are fun to use, and are being applied in some very interesting ways on a global scale. Something as simple as a 360-degree video and similar interactive elements are perfect for AR. Now, consumers can see what furniture will look like in their home through AR. They can test the look of glasses on their face, see what products look like in the real world, and see how certain products fit in with what you already have going.
360-degree marketing.
There’s no question video marketing has experienced a huge boost. Consumers love the video! Immersive, 360-degree videos captured through an omnidirectional camera or a series of cameras are a great strategy to help consumers move around and explore virtually. Tap into exploration and a consumer’s curiosity by allowing them to immerse themselves deep into your video marketing. Google Arts & Culture, the New York Times, various real estate agencies, and hospitality agencies are all using 360-degree video to attract eyes. As more brands adopt 360-degree video, expect to see it used to sell everything from homes to cars.
Interactive video.
Interactive video has been around for two decades and yet, few brands use it. Few businesses have adequately figured out how to harness interactive video. Creating a game out of a video can be extensive however it can help turn passive users into active ones. For this reason, Facebook and other platforms have announced a desire to bring more interactive features to their video features.
Assessments, surveys, quizzes, or calculators.
An easy way to include interactive content in your website and next to your brand is through assessments to give feedback, quizzes and polls shareable on social media, and calculators. Interaction like this can be very entertaining and can be used to prompt people to visit your website or share the results on social media.
Voice-activated technology.
Voice technologies will play your favourite music, answer questions, set times, and make schedules. Amazon Echo, Google Home, and the Apple HomePod are the more famous examples of voice-activated speakers. There’s also Alexa, Google, and Siri which are virtual assistants employing similar technology. Although it’s going to take a lot to get noticed in the world of voice-activated technology, for some brands, this is a perfect entryway into interactive digital marketing.
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