6 Growth Hacking Strategies to Spend Less Money and get Better Results with your SEO
You don’t need to spend a fortune to generate big SEO results in the landscape of digital marketing. Although there’s a cost, what you receive in ROI if you plan it strategically can easily justify the investment.
Combining different digital strategies, there’s a lot of positive results to be had with SEO. For example, we know SEO conversion rates are roughly 10 percent higher than social media marketing and they rise by 15 percent on mobile devices.
If you’re looking for a list of SEO growth hacks, we’d like to share some that we’ve used to make the most from search engine marketing budgets. Using these, your conversions will cost less and you’ll run a smarter digital marketing campaign overall.
Optimize those landing pages.
Your landing page has got to most engaging. You have only a few seconds to make an impression before a user decides to leave. Keep in mind 72 percent of visitors will leave if your page loads too slowly and 67 percent of mobile users will leave instantly if navigation is a problem. Catch their attention fast and ensure your page’s presentation is up to standard!
Salty, unique content worthy of top search placement.
Develop amazing, high-quality content that begs to be clicked. Make it worth placing on Google’s top spot. Write better, share information users can only read on your website, and maximize how engaging your language and presentation is. The more people feel entertained, informed, or appealed to, the more likely they are to share it with friends.
Specific, long-tail keywords.
Long-tail keywords are less expensive than short keywords, more specific to a niche or targeted audience, and provide better leads. In an era of AR, voice search, and changing Google algorithms, almost 50 percent of all search queries contain more than 4 words. Be smart and search out a list of relevant, high-yield long-tail keywords.
Focus on non-traditional search engines.
Google.com is not the only search engine you can exploit. Internet users search news, videos, images, and local results every day on a variety of different search engines. Cost-effective strategies exploiting these opportunities can mean the world in ROI. Consider that 72 percent of users performing a local search are likely to visit a location within 5 miles.
Use non-Google search engines.
Google receives over 40 percent of search engine clicks however there are search engines like Microsoft Bing and Yahoo to consider. Although Google’s where a lot of attention is paid, there are sites like Amazon, Facebook, Pinterest, Twitter, and Reddit with search engines as well. You might be able to find better competition on keywords here and more opportunity to reach maximum audience.
Track your SEO efforts and continually improve.
Use analytics software to analyze how well keywords are performing, how campaigns are doing, and seek to improve through A/B testing and new strategies. The more data you have, the better. Even if something isn’t working in the moment, all you need to do is try something else. Paying attention to your analytics can tell you so much about your audience, acting almost as a guide on how to advance with your digital marketing efforts.
Unlimited Exposure is a top Toronto digital marketing agency with a focus on producing amazing results. Contact a representative today for more information on how we can help with your SEO and content marketing!
