Optimize your eCommerce Site to Increase Conversions and Sell more Product
eCommerce conversion is a priority for any online shopping site, no matter the product. ‘Selling’ is the name of the game. When you increase your conversion rate, you improve your revenues and profits. Even small changes in how you optimize a website can produce sizeable results in revenues. If your goal is to sell more, read on.
Home page optimization.
Your home page is your home base. Most eCommerce pages waste this real estate. Nevertheless, here’s where you want to add your top-selling products, trendiest products, special offers, and timely messaging to get people clicking. Identify a path you want users to follow and use a CTA to get them there.
Give buyers the information they are looking for.
If a prospective customer is uncertain about a product or is not able to find an answer to a question they have about a given item, they’re unlikely to buy. The easiest conversion optimization method is simply to give customers the information they’re expecting to find and require to proceed with a purchase. Information to share includes shipping amount, delivery item, weight and dimensions, and/or if an item is out of stock.
Different ways to buy.
Some customers like shopping with a credit card while others will want to use PayPal, a money order, cheque, or alternate payment method. By offering more than one means of buying from your eCommerce website, you increase order volume by up to 20 percent. If your store is regionally based, you may even want to consider allowing customers order by phone, email, or fax.
Simple product categories.
Over 79 percent of online shoppers start their eCommerce journeys by clicking on a product category. Use simple product categories that are click-friendly and direct. Most people don’t know about the specific product they want to purchase but they want to go browsing so let them. Instantly, you’ll find with simpler product categories a reduced bounce rate and more conversions.
A simple checkout.
Cart abandonment happens. In fact, over 68 percent of customers will abandon their shopping carts before completing a purchase. This is maybe due to an overly complex checkout system. Always simplify. Don’t require registration, make forms that need to be filled in easy and short, and make the whole process straightforward.
Re-write and improve product pages.
Product pages are an opportunity to do 4 things – focus on the benefits from product features, share customer reviews as selling points, emphasize why you’re worth buying form, and to establish a clear return and refund policy. Use a high-quality image paired with a description filled with keywords that subsequently also answers the questions your potential customer may have.
Use video.
Product views are sought out by many online shoppers looking to see the feel, function, and the real look of an item in use. An image isn’t enough anymore. Consider a demonstration video added to your product page.
eCommerce sites most reported optimization issues include poorly constructed product pages and confusing navigation. If you’re serious about optimizing your eCommerce site to maximize conversions and revenues, contact Unlimited Exposure. We can identify and remedy website weaknesses, assist with your eCommerce marketing campaign, and Unlimited Exposure are fully committed to ensuring a significant and measurable increase in sales through focused action. Join us today!
