This is Why Nobody Reads your Blog
Are you struggling to generate blog traffic – you’re not the only one. It’s estimated that as many as 70 percent of blogs struggle with attracting an audience. Sometimes, there are outside influences keeping people from your blog like an issue with your digital marketing. At other times though, it might be just because nobody wants to read it. That’s tough to hear but if you’re only getting a handful of views, it might be time to consider you need to switch things up. If nobody wants to read your blog, here’s perhaps why.
You’re posting irregularly.
Nobody wants to read a blog if they don’t know when to click on it to see new posts. Blogs and content marketing are all about strategy. That involves posting on a regular schedule. Even if creativity has ebbs and flows, you need to post regularly. Whether it’s once a week, bi-weekly, monthly or whenever, you need to get this down.
You’re promoting yourself way too much.
Blogs generate 3 times as many leads as traditional marketing and cost 62 percent less on average. You don’t need to be pushing for a sale at every opportunity in a blog. They’re already on your site and they’ve already opted in to browse. Stuffing a blog with overtly promotional content only turns people off. Blog readers are likely to become customers. Instead, focus on offering content to the reader that’s either information, funny, entertaining or which carries some form of value.
You don’t have a focus.
If you’re posting a ton of blogs unrelated to one another, you may be sharing a confusing message. People want consistency from their favourite brands. That’s why when a musical artist comes out with an experimental album, it typically generates lower than expected sales. Consumers want consistency. Be consistent with the subjects you’re writing about.
Your writing’s not good enough.
Writing’s not good if it just replicated what’s produced elsewhere on the Internet, if there are spelling or grammar errors, or if it’s not treated with care. Would you subscribe to your blog – if the answer’s no, there’s a problem? It’s better to produce one high-quality blog than to write 20 duplicate pieces. If you don’t want to invest more time in developing better ideas, you may choose to hire a blog writer.
You are forgetting about SEO.
Search engine optimization strategies are important. They can be responsible for long-term, residual traffic generating. Include keywords in titles, subheadings, and within your text. Publish click-friendly headlines, use analytics and monitoring tools to oversee your SEO, and optimize images, videos, and code. Even if your content’s amazing, if you’re not producing the same quality on the technical end, you are unlikely to get enough eyes on you.
You’re not promoting your content effectively.
The greatest blogs in the world serve no purpose if they can’t be gotten about in front of people. Promoting is not always easy though, especially when everyone else is also writing blogs. An effective content marketing strategy involves knowing how to promote on social media, through email marketing, and/or connecting with influencers to get awareness out there.
If nobody wants to read your blog, don’t take it personally. Speak with a representative at Unlimited Exposure and we can help in identifying where the issues lay. Combining blogging, sales, advertising, and digital marketing strategies, we can increase your ROI over time in a big way. Connect with us today.
