When is it ok to use Snapchat for Branding and Business

Snapchat, as a social media platform, might seem like a hub of millennials talking and sharing pictures, texts, and video. Snapchat has not caught on as much as other platforms have. That said, it still serves an important purpose in branding and business.

Snapchat has accumulated more than 190 million daily active users and has been around for more than a few years now. Originally, Snapchat made its name off allowing people to send messages which self-destruct, delete, and disappear after a few seconds. Today, it’s a hub of communications and maintains a huge audience among females between 13 and 34 years of age.

Marketers have been slow to come to Snapchat as the advertising opportunities are not as obvious as they are on platforms like Twitter and Facebook. After all, why would any brand produce videos or images only to have them seen once and then, get deleted forever – as we said, it has a place. Leveraging Snapchat can help brands create awareness and establish themselves. Everyone from Starbucks to food trucks have used it!

Here are some statistics that suggest Snapchat can be a worthwhile social media marketing strategy.

 Snapchat’s audience is young and active.
 More than 51 percent of Internet use in North America occurs on mobile devices.
 41 percent of 18-34 year olds in the US watch videos on Snapchat every day where more than 10 billion videos are viewed.
 Approximately 76 percent of Snapchat users have made a purchase online within the past month.

Snapchat has a few different digital marketing opportunities to weigh. For free or organic marketing on Snapchat, you can connect with your community with special coupons and discounts to drive followers to your website or into a physical store, you can share a little bit about the story of your company, behind-the-scenes footage, or something similar.

There are also paid advertising methods, such as Snap ads. Between Snapchat stories, a 10-second Snap Ad is played. This valuable real estate could be used by you. According to Snapchat, these ads convert up to 5 times higher than traditional banner ads.

There’s also Snapchat sponsored lenses, otherwise known as filters. Add to videos or images Snapchat lenses to keep things slight and fun. Businesses can use sponsor lenses to encourage customers to connect with their brand. Done right, this can share images and videos in higher numbers. Snapchat uses geo-filters as well, meaning you can add location-specific filters and frames to what you post. Although these can cost a lot, for brands that are able to afford them, they’re great at generating interest and maximizing your audience reach.

Snapchat’s not perfect for every business. That said, if you’re trying to appeal to the audience Snapchat has, there might be no place better to do so. Contact a representative at Unlimited Exposure to find out more about how to maximize your social media marketing strategies – whether that involves Snapchat or Instagram, Facebook, Twitter, LinkedIn, Pinterest, YouTube, or others. There are free and paid digital marketing opportunities on each of these platforms, and they all carry with them built-in audiences ready to connect and engage with brands. Comparatively, Snapchat certainly deserves a look and consideration. Expand your business, connect with your customers in a creative way, and explore the possibilities. Join us for more details!