6 Simple, Usually Forgotten-About SEO eCommerce Strategies that are Highly Effective
eCommerce merchants invest a lot of time into generating traffic but they oftentimes focus on paid over organic. Even so, SEO eCommerce strategies are going to be key to grabbing customers from sites like Amazon and others.
Especially if you have products consumers can’t find anywhere else, you’re going to want to heighten the quality of your content, improve site architecture, and do whatever you can to increase search visibility. Here are 6 simple SEO eCommerce strategies to help you accomplish just that.
Optimize for fast load time.
SEO algorithms today put high value on a site’s load time. If your site loads slowly, you’ll be penalized. Also, no customer is going to stick around waiting for page after page to load. Speed up your site’s performance and optimize, optimize, optimize!
Minimize duplicate content problems.
eCommerce sites will carry hundreds of pages and duplicate content is common. Product descriptions, category pages, product pages, and archives can make it hard for Google to determine where your content originates from. All you need to do is use canonical tags for direction. Also, ensure you’re not duplicating content off a manufacturer’s site. Creativity in writing eCommerce is so important to ensuring you rank fairly in SEO.
Double-check your on-page optimization strategies.
Ensure your on-page content, title tags, images, and all content is formatted from a technical standpoint correctly. Ensure keywords are employed where they need to be, including having your primary keyword in the page title. Secondary target keywords should be spread across on-page content. Any images and videos should also be tagged and giving file names that make them visible on Google Image Search or Google Video Search. On-page SEO is so integral to attracting traffic. If your page doesn’t work from a technical standpoint, any work you do on keywords and anything else is not going to count for a lot.
Finding underutilized, high-traffic keywords.
This won’t always be possible but sometimes there are high-traffic keywords out there untapped into. See what you can find and incorporate them into your content. These are oftentimes associated with product variations or similar language that eCommerce is not always thinking about.
Using generic, high-traffic keywords in product categories.
Keywords on product categories should be generic which will get you the audience and which will also combine with customizations on product relating to the type of product, color, model name, or class of product. Plan a site architecture that isn’t afraid to steer away from high-traffic keywords in your product categories. They will help boost search volume and funnel your users towards the right product for them.
Including long-tail keywords in your website.
Long-tail keywords make up more than 80 percent of the top search engine traffic in the world. Although you want to optimize for short-tail, always throw in long-tail keywords. These keywords are niche and can be put into product descriptions. Thin of keywords relating to a product’s guarantee, build, materials, development, design, or anything else you can use unique to the product.
Unlimited Exposure can help in ensuring your eCommerce site’s not gone wrong making mistakes it can’t afford to make. Tap into your eCommerce SEO and digital marketing expertise today. Speak with a representative for more on how to outrank your competitors and attract new customers.
