Email Marketing Strategies to Provide High-Value Subscribers and a Strong CTR

The value of email marketing campaigns is all in the results. No matter your objective with your emails, if you’re not getting the results you want from it, you’ve got to figure a solution. Search engines and social media platforms cannot generate the same engagement as emails can. They’re very important to long-term digital strategizing. Here are a few suggestions on strategies that will provide you with high-value subscribers and a strong CTR across your email campaign.

Obvious call-to-actions.

If CTAs are not easily spotted, customers are not going to know what to do with your email. Therefore, keep it clear, succinct, and transparent. Guide them through the process to click and convert, and arrange your text, images, and links as appropriate.

Email as a long-term relationship cultivation tool.

Email marketing shouldn’t spam. Email is an effort to connect with followers. It can sometimes take months before an email subscriber is turned into a customer so be patient. Recognize email as a way to keep relationships with followers strong. To this point, personalizing email messages has been shown to improve the click-through rate by as much as 14 percent and conversions by 10 percent. Every email you send should have a value associated with it as well. Emails with no value are an easy way to lose followers.

Collecting subscribers that are relevant and right.

Email marketing’s ROI has been tracked as high as 3,800% and as a marketing strategy, it’s considered as much as 40 times more effective than social media at acquiring customers. That said, you’ve got to grab the right subscribers. Not all are equal. The right subscribers are somewhat interested in using your product or sharing it. They shouldn’t be a waste to try and appeal to. Instead of focusing on quantity, focus on quality of subscribers. Things like a monetary giveaway or providing free gifts can be a good way to gauge subscriber quality.

Segmenting subscriber into categories.

When you segment your audience, you can create emails that successfully target audience members of different backgrounds. Segmenting subscribers can be done easily with email marketing software. Developing different campaigns per segmentation, you’ll find higher engagement and conversions. After all, you don’t want to be bugging people with offers that don’t apply to them. Some segmentations are by region, whether they are a returning customer or new customer, age, gender, and more.

Always track your analytics.

Analytics that show open and click-through rates will determine how successful an email marketing strategy is. You may need to re-write subject lines, content, find more interesting topics, or link differently depending on what you see. Some emails will be high-performing while others will fail to generate a strong CTR. As you find emails with high engagement rates, work their elements and what you think makes them successful into your long-term email campaign. Decisions like these should be data-driven and justified through your analytics monitoring.

Unlimited Exposure can help your website set up and incorporate email into its digital marketing strategy. Don’t let the algorithms of social media and search engines dictate your success. Receive high-value subscribers and a strong CTR that you won’t be able to beat. Bloggers, influencers, small businesses, and corporations are using email marketing. You should be, too. Allow us to help. Reach an expert at Unlimited Exposure for more information.