If you Want Landing Pages that convert to the Maximum, here’s What you Need to Know
Choosing keywords, developing the visual content, structuring the location of your CTAs, and sharing your landing page is all a part of ensuring your marketing sales funnel leads straight to a conversion.
Among your most important elements in closing a customer is the landing page. This is an opportunity to speak directly to your audience. A landing page is where a prospective customer lands when they click on an ad. After you’ve got the customer on-site though, you can still lose them. There are terrible landing pages and amazing landing pages. Here are 5 tips on what you can do to maximize your conversions and turn a motivated buyer into a customer.
Your headline.
The first thing anyone reads on a landing page is the headline. A landing page headline should communicate clearly value, identifying what your offer is and how it provides value. You don’t want to make it too long or complex. It shouldn’t be more than a line or two. Remove unnecessary words. Remember, headlines are all about purpose and value, and should be communicable within three seconds or less.
Simple forms.
If you arrive on a landing page with an endless number of fields, you’re probably going to click off and visit a competitor’s site. Assuming you have a form for customers to fill in on your landing page, keep them short and eliminate unnecessary details. Remove ambiguity. If you need a sufficient amount of information from users, you may want to divide them up into several pages and add a progress bar so that users know where they are at in filling it in. Complicated forms are a conversion killer!
Images.
Images are more fun to read and consume than a series of paragraphs. Although you don’t want images to distract from your CTA, use images to break up dense text, make a subject feel more interactive, and to act as a visual aide. Add some flavor and help to break up your copy. If you list testimonials on your page, add a profile picture for each person. If you’re selling a specific product, add in product images. There’s probably several possible landing page images you could throw-in.
Include a value proposition.
If you don’t communicate a value proposition to customers, they may not understand why your offer’s worth buying into or how they can. A value proposition can list key benefits of an offer, explain what it does and why it’s useful, list secondary benefits and features, and will communicate why an offer is a right choice. Things like a ‘free consultation’ or adding things in you know your competitors don’t have can further enhance the attractiveness of your value proposition.
Ensure a fast load speed.
In website design, page load speed matters. If users cannot load a page fast enough, they’re going to move on. Analyze your landing page’s performance using a tool like Google’s PageSpeed. Remember, 40 percent of users abandon a website if it takes longer than three seconds to load. If your page is taking longer than 3 seconds to load, find ways to remove elements or optimize the code to ensure your landing page loads correctly and quickly.
Contact Unlimited Exposure today to speak with a digital marketing expert who can help generate more leads, increase conversions, and design the perfect landing page for your website.
