See this Guide on How Any Small Business can generate more Leads in 1 Month or Less

Generating leads for business is strategizing how to capture your audience’s attention and filter it through to a conversion. It’s not always straightforward. Every business is different and their audience might need to be cultivated in a unique way. If you want to build lead generation, there are five things you need to get going.

A website that gives you the chance to post blogs.

There’s a lot of articles out there. Writing a great blog is not easy but it can be very rewarding. Speak from your perspective and don’t simply re-write what others are doing. Find your voice, write on subjects relating to your business or industry, and set up a blog posting schedule. A great article is not only going to act as a lead generator through SEO but also, on social media. Use a click-friendly headline, use subheadings, and make every word count.

Setting up your social media accounts.

There are billions of people out there on social media and that’s a big audience you can tap into. Consider platforms like Facebook, Instagram, LinkedIn, Twitter, and others you can use to get information out, including your blogs. The more reason you give to your audience to pay attention to you, the more likely they will. The goal of all this is to cultivate your audience into web traffic and thereby, sales.

Email marketing is an art and a science.

Email is an underrated part of the lead cultivation process. Someone might not be ready to buy right now however they may be open to signing up for email marketing. Sending out blogs, promotions, and marketing materials strategically through email marketing, that’s a big advantage to getting people back on your site and to get them clicking. The more people who click through to your site, the more likely they are to follow through on a sale.

Using Google Analytics.

Embedding Google Analytics code onto your site will help you monitor who is coming to your website, what pages they are viewing, what pages they are not clicking on, and identifying how you’re losing customers. Google Analytics gathers together all the information it can on your traffic. You’ll have it there to review in real-time if need to be and you can make adjustments. Assuming some blog subjects are seeing more hits than others, find out why. You may need to change your writing style, switch up your social media marketing, or you might need to find an alternative strategy to employ.

Retargeting.

Some people are going to take weeks or months to convert. You don’t want to lose these leads to a competitor. Therefore, you need a retargeting marketing campaign that continually and strategically appeals to this customer base who have not yet converted. In digital advertising, these retargeting campaigns work great at increasing lead generation and maximizing what you’re getting for optimum conversions which is exactly what you want.

Unlimited Exposure has everything you need as a small business to generate the leads you want and ensure you’re not losing these leads in the journey towards a conversion. Speak with a digital marketing expert today for more information on how we can help get your website, email marketing, social media, and SEO all in tip-top shape. Real results are just a click away!