How you Know what Influencers to target in a Successful Influencer Marketing Strategy
An excellent influencer marketing campaign relies almost entirely on connecting with the right influencers for your brand. When done right, instantly, you can find your KPIs moving in a faster, higher direction.
Multiple studies have shown influencer marketing to be one of the most cost-effective forms of providing brands with an instant boost in revenues. On average, ROI for influencer marketing is $7 per dollar invested. In food, retail, and travel, these are the categories where the most effective influencer marketing exists. If you fall outside of these areas, no worries as influencers certainly have value. Any brand can tap into influencers, as long as the influencers is not in opposition to your brand’s image or credibility. Evidently, choosing the wrong influencer can be a waste of money and/or have dire consequences for the long-term health of your business.
Why influencer marketing is preferred so much more than other strategies is because of how simple and direct it is, particularly with its results. You don’t need to spend hours writing and posting blogs, sharing social media updates, connecting with customers one at a time, and waiting indefinitely for momentum to take shape. Going through an influence, you receive access to potentially millions of people in a single interaction from a voice they trust which thereby capitalizes on word-of-mouth. Because it’s coming from somewhere they know and trust, a consumer’s more likely to buy into a brand, product, or service.
As we mentioned earlier, not just any influencer will do. Just throwing money at bloggers and YouTubers expecting things to work out is a bad plan. You don’t want to target the wrong audience, either. Before you get going, establish the goals for your marketing campaign and know what you’re chasing after. Define what success looks like. If you have a clearly defined objective, it’s more likely you can target your budget and efforts appropriately.
Regarding selecting an influencer, you want to find someone who is genuinely excited about partnering with you. If they believe in your product or service, that’ll come across in their voice and performance. Now, there are 4 different influencer types to target. Depending on your budget, some may be out of reach but notwithstanding, here are your options.
A “celebrity influencer”, such as a movie star or athlete, who is recognized in pop culture.
A “high-ranking influencer” whose website receives more than 250,000 monthly visits.
A “mid-ranking influencer” with between 25,000 and 250,000 monthly visits.
An “average influencer” with monthly visitors between 2,500 and 25,000.
Believe it or not, it is oftentimes the average influencer that can deliver the biggest impact for a small business. Not only is the investment minimal compared to other types but the audiences they’ll have are generally more targeted and more engaged. Although if you have the budge to invest in a celebrity influencer, you can certainly go that way, for businesses who are restricted financially they don’t need to spend millions to get a decent return. Remember – quality over quantity.
Unlimited Exposure has overseen the launch of several influencer marketing campaigns and would love to help with yours. Receive superior results attached to the goals and objectives you set. No matter the industry, we’re confident the right influencer can help raise the status, credibility, and revenues of any brand. Connect with us today.
