Increase Email CTR Fast using these 8 Tricks and get People Excited!
High CTR rates are an email marketer’s dream. That said, in an inbox filled with possibly hundreds of messages, it can be difficult for some brands to create enough of a reason to get a subscriber to open their email and then, to click through to your website.
If you want fast, easy techniques on how to improve your click-through rate, we can help. Using these strategies, a subscriber won’t have to put out too much energy or think too much about where to click or what to do. Within 3 emails or less, you should see your CTR rate improve tremendously.
Attractive, catchy subject line.
Increase your click-through rate by getting people to open your emails with a catchy subject line. Ideally, the right subject line should either create a sense of mystery or intrigue, imply a sense of urgency, or are unexpected and unique. You want to get their click in 5 seconds or less!
No clickbait.
Brands with high CTR get there by delivering high-quality content consistently. No clickbait. Content should always live up to the promise made in the subject line. If you deliver content which doesn’t add value consistently, it’s going to be impossible to get customers clicking again and again.
Include images.
Over 84 percent of Internet communications are visual in nature. Add images to your email to capture attention. Use sparingly images like inspirational quotes, product images, infographics, entertaining memes, or title image sharing the article name. Be sure to include the appropriate alt-text in the event a customer’s email server doesn’t immediately show the images.
Include limited-time discounts or offers.
Use ‘fear of missing out’ to communicate to a customer they don’t want to miss out on an experience, a discount, or a free offer. Don’t overuse this strategy however now and again, a limited-time offer can be a nice way to thank your subscriber base while boosting clicks.
Call-to-action button.
CTAs should not be buried in a paragraph. Make a CTA button that is clear and featured. Through a button, a reader won’t need to waste time hunting down what’s expected of them next. They now precisely where to click.
CTA goes on the right.
In an email, studies have shown the CTAs which get the most clicks are those featured on the right. This is the most natural place for it from the perspective of the average English reader, who will read an email from top-to-bottom, left-to-right.
Ending on a cliffhanger.
TV shows consistently end on a cliffhanger to draw out anticipation for the next content release. Consider doing the same with your email. Give the reader enough information to get them interested and then, encourage them to click your website to see the rest.
Adding postscript.
Inputting a ‘P.S.’ at the end of your email has been found to help drive conversions around special promotions, content, and other CTAs. Your P.S. can share an affiliate offer, link to a product, or provide a glimpse into other content featured on your website.
For more information on how to skyrocket your CTR, contact Unlimited Exposure. As experts in digital and email marketing, we can help your brand access thousands of click-throughs you may not have even known you had the potential to get!
