5 Bad SEO Techniques that Don’t Work and which you Should Avoid
Is your SEO out of date – you’re not the only one. Too many websites are using older SEO techniques which could be unknowingly penalizing your website. If you’re purposefully using spammy techniques to attempt to trick the system, chances are it’s either not working or you’re going to inevitably get caught. In SEO, you’ve got to change with the times and search engine algorithms have changed in the last decade. If you want high quality, targeted website traffic, ensure you’re not following these five bad SEO strategies.
Publishing too much content.
Although you might think posting blogs will increase traffic to your site, increased output generally equates to lower quality. A website which contains too many blogs and text-heavy webpages are not viewed favorably. If you’re serious about SEO, you want to focus on publishing as many high-quality blogs as you can. Prioritize quality over quantity. Quality equates to traffic – not quantity.
Too much priority placed on keywords.
Keywords are a cornerstone of SEO, yes, however, over-prioritization is a problem. Stuffing in relevant and/or irrelevant keywords will penalize your site. Google’s algorithms will only see it as spam. Only use keywords in a natural way where they complement the rest of your website. Prioritize the user experience and the quality of your writing, rather than the keywords themselves. SEO algorithms had advanced to the point where they’re able to discern the context of a keyword. If you’re packing in too many keywords or the wrong kind of keywords, you’re in trouble.
Linking unnecessarily to other websites.
Backlinks are a credibility indicator to Google algorithms. That said, if you’re just searching for as many backlinks as possible, that’s not necessarily a good thing. Backlinks are only positive when they come from a high quality source – one that’s relevant to your site. Link exchanges and when you start paying for backlinks, that’s evidence of a weak SEO strategy. It’s lazy and it’s not going to lead to a positive result.
Creating a landing page per keyword variation.
If you are developing a landing page for every keyword, that’s a mistake. In the past, it would have been appropriate. Today, it’s considered too many pages. Google gives precedence to pages catering to search intent. By building pages that include all your keywords and which are optimized for the user rather than the website, that’s a winning strategy.
Low quality guest blogs.
If you’re accepting a guest blog, ensure the writing quality is high. Low-quality guest blogging backfires off an excellent idea – to get others to develop content for your site which saves you time and effort. Accepting a guest blog should only happen if the writer is relevant to your branding. An unfamiliar author or a low-authority website’s guest blog could negatively impact your site.
When done right, SEO is successful at improving search engine rankings, increasing site traffic, improving lead generation, and establishing brand awareness. Contact a representative at Unlimited Exposure for guidance on how to elevate your website through correct SEO strategies. Outdated techniques should be avoided at all costs. As experts in the field, let us help your SEO marketing and bring your website to whole new ranking heights. Throw away the tactics which aren’t working for your site any longer. SEO success is just a click away. Join us today!
