5 eCommerce Digital Marketing Opportunities to Exploit for Growth, Profit, and Revenues
There’s a lot to focus on with an eCommerce company, with so many digital marketing channels and platforms to consider. For many businesses, marketing their products or services online is challenging because of how time-consuming it can be. If you’re looking to maximize your time, keep up with the competition, and show continued growth in your business numbers, here are 5 eCommerce digital marketing opportunities you should be capitalizing on.
A blog.
Overproducing irrelevant articles in an attempt to improve SEO is a bad move overall. When executed properly however, a blog can be an easy and cost-effective way to educate and highlight products. The key is relevance. An article should resonate with an audience, anticipate their needs, and answer the questions they are likely to have. Avoid hard-selling. Instead, content should be presented with value and no agenda. Design how-tos and similar help-based blogs. The more you do this, the more value you create in the mind of the consumer on a product.
Video.
Video has a huge eCommerce function and can help attract audiences in from platforms like YouTube or Facebook. Think innovative product demos, fun ways to use products, and educational how-to style videos. These are all things that can work tremendously well, getting people talking and sharing. Compelling conversion-driven videos work for eCommerce but they’re sadly not used anywhere near enough.
Email.
Email marketing has as high as a 3,800% ROI in eCommerce marketing. Use CTAs that direct consumers to subscribe, get them registered on bi-weekly or monthly email alerts, and leverage those relationships to help drive sales during strategic times of year. Through email marketing, you can also repurpose blogs and video which gives them a new life. A regular newsletter isn’t a necessity either. In fact, some companies find it more effective only to send an email when absolutely necessary. Segment your list and consider ways to get consumers converting through with deals, offers, discounts, and more.
Comparison shopping.
Comparison shopping engines (CSEs) are powerful platforms through which you can generate more sales. Comparison shopping aggregates products from different vendors, displaying them on a single webpage. For shoppers, they can compare prices, shipping options, and product descriptions right there. Google Shopping is easily the largest and most popular CSE in the world, however there are others like shopping.com and Shopzilla. Consider what you’re advertising on CSEs, price them appropriately, and submit only your most unique products that you know they won’t find elsewhere.
Mobile.
The last digital marketing opportunity perfect for eCommerce is one most already taking advantage of and that’s consumers on mobile platforms. There are more eCommerce sales happening today on mobile platforms than on desktops. A mobile responsive website is a necessity in the eCommerce game. Combine mobile with email and now, you’ve got special offers, discounts, personalized messaging, and more working in your favour. Just keep in mind the average mobile shopping cart abandonment rate is insanely high – 97 percent approximately! Therefore, keep things easy and simple. Avoid a bad website design, complicated or lengthy processes, and limited payment methods. Doing this, you have an excellent chance at increasing your business’ online sales instantaneously.
For eCommerce digital marketing tips, tricks, and strategies from the experts, speak with an Unlimited Exposure expert today. We can help!
