6 Viral Video Marketing Examples and How Best to Apply Them to your Brand
Every company participating in video marketing wants their content to go viral. When a video goes viral, big things happen. A brand instantly boosts their social media followers and can generate millions off a single video. Going viral is very, very tough. It doesn’t come natural in video marketing. So few videos end up actually going viral that it’s a high bar to aspire to. Here are six examples of brands who have done viral video marketing right however.
Always
Always’ #LikeaGirl campaign showed children and adults contemplating the phrase ‘like a girl’. Its message was positive, inclusive, and creates an emotional connection with Always’ predominantly female audience. Always also took extra steps by encouraging others to share their own examples on social media and including the #LikeaGirl hashtag.
Dollar Shave Club
Dollar Shave Club used humour and entertainment to get people talking about their product. Dollar Shave Club spent $4,500 on a video, launching a video marketing campaign that brought in 12,000 orders in the first 48 hours. They weren’t a huge brand at the time. They just happened to get it right when it came to the mix of humour, entertainment, and meaning.
Cricket Wireless
Cricket Wireless’ ‘John Cena Loves the Internet’ video showed a celebrity acting authentically with kids being funny and entertaining. It was a feel-good video with a feel-good message. The ending of the video involves a quick promotion from John Cena thanking the Internet and directing consumers to the brand, which proved to be just enough promotion to make the video marketing go viral.
GoPro
GoPro’s ‘Fireman Saves a Kitten’ campaign produced a video that does exactly what the title says. This is a real story, building on consumers’ desire for meaningful, emotional, real, and inspirational videos. It doesn’t promote the product directly but yet, the product is featured throughout. The video also ends with the hashtag ‘Be a Hero’ which is another smart move. Emotional, heartbreaking, and with a happy ending, it’s the perfect combination.
Budweiser
Budweiser’s ‘Someone Waits for You At Home’ campaign used a heartbreaking video centered around drinking-and-driving. A dog is left alone scared and waiting for their owner to come home. The video is a real emotional ride that purports a positive message that reinforces the notion Budweiser cares about responsible drinking. If you have products that are dangerous and/or if there’s danger associated with a product, an emotional, positive video is smart.
Extra Gum
Extra Gym’s ‘The Story of Sarah and Juan’ shows a couple progressing through a relationship, going through the expected ups and downs. It’s emotional, very relatable, and doesn’t feature the product upfront. The product shows up in it unobtrusively and organically, which is exactly how it should be. Extra Gum was a theme throughout the relationship but subtly. The product tie-ins proved to be enough to have the video go viral while promoting it as a romantic gesture to enjoy a piece of gum with a romantic partner.
Again, viral marketing is very hard. It cannot be faked. If you’re looking to maximize your video marketing’s chance at going viral, let us help. Contact a representative at Unlimited Exposure. Take from what’s worked. Use these viral video marketing campaigns to inspire your own. When you partner with the experts from Unlimited Exposure, we’ll ensure your campaign’s fully supported with all the necessary tools to catapult it to going viral. Join us today for more details!
