9 Amazing Secrets to Social Media Marketing we Guarantee your Favourite Brands are Using

A small business can generate a lot of revenue these days if they know how to exploit social marketing just right. Let’s be clear in stating that social media marketing is not just about gaining followers and likes. In fact, sometimes the objective is completely different. Strategizing a digital marketing plan, here are 9 secrets that all the top players are using.

Creating bulk content.

There are going to be some days where you don’t have anything to post. That’s natural. Set a schedule where you bulk up on social media posts and blogs ahead of time. That way, you’ll always have something to post. Craft a week’s worth or a month’s worth of content at the same time.

Using the right platform.

It’s simple enough to say but using the right platform counts for a lot. There are dozens of social media sites out there so go where your audience is. If you’re marketing to an over-50 audience, there’s no reason to use Instagram where 47 percent of its users are between 25-44.

Drive traffic to your website.

It’s possible that there may come a day where social media isn’t as popular, where your profile’s accidentally or purposefully deleted, or where your audience goes elsewhere. Make an effort to promote your website and to get people clicking through to your website. Remember, your website’s your home base.

Spying on the competition.

Go to your industry competition’s pages and see what they’re posting, how often their posting, the audience they’re targeting, where their engagement is, and see what’s working for them. Apply those lessons to your own social media pages.

Search for mentions.

On social media, people talking about your brand are not always going to do so linking to your page or directly on your profile. Regularly, you want to search for mentions and see what the conversation around your brand is. There might be feedback, comments, and questions which aren’t making their way into your notifications.

Using hashtags.

Jump onto relevant hashtags, create your own, and have fun with it. Hashtags are conversation starters. Try to include popular hashtags with your post, only where they are most relevant, no matter if you’re on Twitter, Instagram, Pinterest, or wherever.

Connecting with influencers.

Once you start to get some momentum behind you, consider reaching out to influencers. Influencer marketing’s ROI is 11 times higher than any other form of digital marketing. By working with relevant influencers to promote your brand, you can generate a lot of attention!

Run contests.

After you have a fair amount of followers, drop on them a contest or a limited-time promo code including a note to share. This can help build followers and increase engagement, while outsourcing promotion to your customers.

Show humour.

If appropriate, be funny. The vast majority of people want to connect with brands that are entertaining and which have a humorous side to them. As long it’s a post relevant and consistent with your brand image, and as long as you’re not offending anyone, a little humour goes a long way in humanizing a corporate social media page.

For more strategies, tips, tricks, and techniques in social media marketing, speak with a representative at Unlimited Exposure today. Like we’ve done with countless other brands, we’d love to help your social media presence skyrocket to the top!