Succeed beyond your Competition with these 4 Digital Marketing Tricks for New Businesses
Crushing the competition is a part of good business. If you want to maximize your market share, that has to come from somewhere. As challenging as it can be for new businesses to do, there are thankfully several digital marketing strategies one can use to generate revenues and gain an advantage over the competition.
Use the media.
The competition is there for you to monitor. Don’t ignore that. Set up a Google Alert to monitor your competition and any mention they receive on the Internet. Pay attention to who is talking about them. If they’re getting press from a specific media outlet, reach out to those journalists. Although you won’t be successful every time, when you are, you may be able to give your company some free press in time by cultivating relationships with online and offline media.
Automate tasks.
As a small business owner, you’re wearing many hats throughout the day. It’s easy to forget aspects of the business that need attention paid to. Automation can help with content creation, social media posts, and copywriting, ultimately saving you time while keeping costs low. Automating your marketing functions can free up time however you want to ensure they’re audited every few months to ensure you’re on track. Unfortunately, the software to automate is not always free. If you’re trying to keep up and surpass the competition, however, they’re likely worth the investment.
Strategic pricing.
Pricing is not something spoken about often in digital marketing however it unquestionably plays a role in whether someone decides to make a purchase or not. One digital marketing strategy that has worked to pull customers away from the competition is to lower prices on select products while pulling attention away from more expensive products. Also, if you have products available in different sizes – i.e. small, medium, large – consider making the difference in price as small as you can. That way, if someone’s buying a medium, but it’s only a little bit more to purchase something large, they’re likely to spend a little bit extra to get the higher value.
Selling under cost.
If done incorrectly, selling product or services at a loss can be a very bad thing. That said, it’s sometimes necessary to overcome the competition. If customers are enticed to visit your site because a deal’s too good to be true, once they’re on your site or once they’ve made a purchase, they’re likely to continue that relationship with your brand. If you don’t have a lot of brand awareness and you want to let people know you’re there, selling at a loss is recommended in some cases. For this reason, when a new restaurant opens, they’ll sometimes give away ‘free burgers’ or offer discount meals on the first day. This is to let people know they’re open and available.
Earn your success and employ strategies like these to skyrocket past the competition. Unlimited Exposure is an advanced, expert-level team of digital marketers. If you want to maximize your customer base, now’s the time. Although none of these strategies are specific offences to your competition, they will pull people away when done correctly. Achieve better results, higher revenues, and see more attention. Contact a representative at Unlimited Exposure today.
