20+ Facts on Why Digital Marketing is so Important to being Successful in Business in 2019

Digital marketing takes on many forms. Chances are, if you have an online business or have a business website, you’ve probably participated in it at various times already. There are many things digital marketing can accomplish, including increasing revenues, getting more SEO attention, and boosting your social media numbers. Here are some of the biggest trends in 2019 in digital marketing and why it is still so important to success for businesses from all backgrounds.

 eCommerce and online shopping sales continue to grow with each year that passes. There’s no signs of slowing slow. By 2021, total eCommerce sales worldwide will reach $4.5 trillion.
 If your website is not mobile responsive and/or if your digital marketing strategies are not targeting a mobile audience, here’s why we think you should. Over 51 percent of smartphone users have discovered a new company or product while searching on their mobile device.
 As Internet speeds and access to online video continue to pick up, video marketing’s a reliable place to invest your attention. It is estimated video advertising will reach $22 billion by 2021.
 Google is responsible for more than 94 percent of all organic traffic online, demonstrating why SEO is still a strong focus for any digital marketer.
 Despite concerns about the attention span of the average Internet user, the average Google first page result contains 1,890 words.
 Long-tail keywords reign supreme in SEO, with more than 50 percent of search queries on Google being four words or longer.
 Up to 80 percent of search engine users pay no attention to the paid search ads and instead, go straight for the organic results – all the more reason to focus here.
 Video is more effective than text, it’s true. Video’s 50 times more likely to generate organic search results than simply plain text.
 Voice search is also on the increase in a big way, with the number of voice queries have increased by 3,400% between 2008 and 2017. As voice-enabled devices continue to see upticks in popularity, there’s no telling where its growth may end up.
 Local SEO is incredibly important for small businesses, as 30 percent of all mobile searches relate to a location and local searches, in general, led to a store visit within one day among 50 percent of users.
 Blogs and text-based content delivery is still key to organic success, with 1 in 10 blog posts becoming a compounding web page, meaning that organic search increases its traffic over time.
 Companies posting 16 or more blogs per month receive up to 3.5 times more traffic than companies publishing zero to four monthly posts.
 Companies posting 11 or more blogs per month are generating more than 4 times as many leads as sites blogging only five times or less per month.
 Social media marketing can’t be emphasized enough as a way to garner attention and success for small businesses, with more than 1 billion monthly users on Instagram, 2.23 billion users on Facebook, and so many other sites with big audiences.

Digital marketing is only growing, with more and more people connecting with social media, voice-enabled devices and VR hitting their stride in sales, content marketing and SEO being necessary to organic search, and more. If you want real results like these for your website, connect with a digital marketing expert at Unlimited Exposure.