How Press Releases can Amplify your Content Marketing Strategies
Content marketing done right will increase revenues, generate the web traffic you want, establish brand authority, help with brand visibility, possibly motivate influencer marketing, and more. An area many brands forget about exploiting specifically is link building – something crucial for growth, especially digitally.
Link building is accomplishable through writing guest blogs on other high-authority sites, link reclamation, connecting with high-authority outlets, through influencer marketing, and via press releases. The latter is one of the ways to build links while also establishing credibility, helping customers find you online, and improve search engine rankings.
There’s a lot of reasons why press releases work. They are a clear, accepted way to assert one’s business accomplishments and to generate attention. They also work a little bit like a blog, in the sense that they get the word out on a given subject except they do so with a more professional audience. They can be used to introduce a new product, promote a service, call attention to a promotional offer, and more. Press releases used to be used all the time, in almost every digital marketing strategy. Today, that’s not the case.
Bottom line – press releases still work. Why they’re not used as much is perhaps because few companies know how to write them, at least among small to medium-sized businesses. They’re generally more direct, involve quotes from company representatives and have people to contact, in addition to including a business’ contact information.
If you’re regularly introducing new products or promotions, and/or have an eCommerce digital marketing plan, including press releases can help attract links from a vast array of sites while amplifying the content marketing you already have going. A press release itself can be used in one’s content marketing campaign as a blog, in an email campaign, and also, yes, as a link building strategy. Maximizing the impact of your press release will require doing some research into what journalists to send it to, what time is best to release it, and more.
No matter how you intend to use your press release and where it ends up, keep in mind it should be SEO-optimized with keywords and backlinks. The more publications, journalists, websites, and Internet users who pick up your press release, the better. Consider using it only to promote the best of the best of what you’ve got going on. If there’s a link to a case study or a company video, consider using it, in this case, to expand on what’s written in your press release. Always incorporate a link directing back to your website as well.
As a press release is picked up by a website, it gets posted which means it lives on said website indefinitely. If this happens a dozen times, a hundred times, or a thousand times, that’s excellent news. That helps to expand the eyes that will see it and accomplishes all sorts of positives for branding. The great thing about writing your own press release as well is that you control the message, deciding on quotes, product information included, how long or short you want it, and the perspective from which you want to write. Needless to say, a press release is a great way to increase the reach of any site’s content marketing plan.
For content marketing expertise, speak with a representative at Unlimited Exposure today. We’d be happy to help deliver new, exciting content and strategies to maximize reach to your target audience.