What you Can Learn from how the Real Estate Industry uses Digital Marketing

What you Can Learn from how the Real Estate Industry uses Digital Marketing

Realtors and real estate agencies use digital marketing every day to overcome the competition and reach their audience. Considering these days, more than 90 percent of people buying properties begin with an online search, how they market digitally is key to their success. For non-real estate businesses, there’s a lot to learn about what makes realtors successful and how this can be applied to your business.

Consistent branding.

Look at any successful realtor’s digital marketing strategy and you’ll find consistent branding throughout. Across every social media channel and every site on which their brand appears, they’re using the same logo, the same tag line, the same font, and oftentimes the same images. Consistent branding lets the user know they are in the right place and prevents confusion.

User-friendly websites.

A realtor’s website is among the most user-friendly there is. After all, it has to be. This is how prospective clients are searching for homes. They’re also always mobile responsive. No matter your brand, more than 50 percent of Internet searches are done on smartphones and mobile devices. When designing your website, put your audience first.

Maximizing SEO.

Real estate is very competitive as buyers searching for properties are only going to click on the first one or two search results that come up. They’re not going to go to other listings. Those spots are incredibly valuable to agents. Therefore, they’ve gone the extra mile to optimize their site architecture, implement the right keywords, write blogs, produce videos, and more.

Writing useful content.

No matter how busy you are, keep up with a consistent schedule of high-value, quality content. We don’t mean just putting up product descriptions but instead, taking the time to deliver audience-friendly blogs that answer their questions, offer advice, present them with some how-tos, and more. This is how real estate website do it and will also help with your SEO efforts.

Being social online.

Social media is a big business for realtors as it gets the word out about what they’re selling. Facebook, Twitter, Instagram, and LinkedIn are the four main channels they use. Successful real estate agents don’t just post listings either. They take the time to engage with prospective clients by responding to comments and questions, posting in groups and participating in other communities, and being active. It can’t always be about promoting, promoting, promoting!

Targeting the right audience.

Just because you saw something work in another company of an unrelated industry’s digital marketing doesn’t mean it will work for you. Your marketing needs to be customized to the audience. Your targeting needs to be precise, in this way, or you will be losing on time and money. You may think about opting for a wider audience however oftentimes, the most successful marketing campaigns are based on reaching a niche audience of people genuinely interested.

Don’t send out spam.

Be it on social media or through email, realtors are careful with what they send out and when. Email marketing should only come with links to the most useful blog posts and carry information relevant to that client. No one wants to receive an email from a brand they like with nothing of value inside. Segment your audience. Ask yourself, before sending out any marketing message, whether it’s appropriate and relevant to the people receiving it.

If you’re looking for a digital marketing agency to help elevate your website and enjoy bigger results, speak with a representative at Unlimited Exposure.