416-477-0594

3 Common Digital Marketing Mistakes that Instantly Lower your Sales, Revenues, Leads, and Conversions

3 Common Digital Marketing Mistakes that Instantly Lower your Sales, Revenues, Leads, and Conversions

For all the effort you’re putting into creating the easiest path for customers to make a purchase, common mistakes such as the following three could be wasting 1,000s of buys.

Ask yourself, are you converting the number of leads you believe your product is capable of – if the answer’s no, you might be unknowingly sabotaging your digital marketing efforts through the following 3 mistakes. Generating leads and traffic is a massive challenge in eCommerce, no matter how big or successful your brand is. Thankfully, if you’ve fallen into any of these traps, it’s fixable.

Mistake #1 – Ignoring the need to stay current on data.

The data’s always changing in eCommerce and digital marketing. What worked last year and what interested your customers then is not going to be the same now. For example, at one time, LinkedIn was thought to be a brand nobody should pay a moment of marketing attention to. Now, it has more than 500 million members and is a massive platform on which digital advertising happens. As a marketer, you’ve got to stay current on social media trends, SEO best practices, digital marketing opportunities, and your own data or risk falling behind. 74 percent of marketers are not tracking their data as they should be, according to a recent study. Ensure you’re plugged into Google Analytics and that you’re tracking what’s going on with your website.

Mistake #2 – You’re qualifying irrelevant leads there for the wrong reason.

If you’re putting in the wrong customers from the get-go, of course you’re going to lose them along the way. Why people follow you on social media or sign up to your email list should be because of the products or services you offer – not because they want to win a contest or for an unrelated reason. Be careful on how you’re promoting yourself. You want to find prospects with interest in what you’re selling or with the potential to have an interest in your brand. Time and energy are wasted on trying to convert leads who don’t really have a strong interest in you. Attracting the right people can take time to accomplish and may require A/B testing to find out what’s the best method. Regardless, it’s more than worth it in the end.

Mistake #3 – A lack of understanding in the marketplace and its customers.

The average person doesn’t like to admit when they are unknowledgeable about their target market. Unfortunately, it happens more than one thinks. Also, customer bases can change over time. Who you thought your customers were a couple years ago are not necessarily the same audience you’re advertising towards today. According to a recent survey, 80 percent of consumers don’t feel understood by the average brand. You need to get to know your customers, finding out what they want, who they are, what they do, where they are at in their lives, what they could want from products or services like yours, and more. The more you know and the more information you have – such as through surveys or Analytics data – the more you can personalize sales and marketing strategies to them.

Unlimited Exposure is a top digital marketing agency, specializing in social media, SEO, content marketing, video marketing, eCommerce, and more. If you think there’s something wrong with your conversion rate, let us help. With Unlimited Exposure as a partner, you’ll be head-and-shoulders above where you’re at now and we can guarantee a big return! Join us today!