5 Aspects of SEO your Digital Marketing Strategy should re-evaluate in 2019
There are so many different strategies and techniques which can help with SEO that it’s easy to obsess over improving rankings. There are also several areas that are sometimes misunderstood. These five SEO strategies should be re-evaluated in 2019 by any site with an ingoing SEO campaign.
Keyword rank tracking.
It can be addictive chasing after certain keywords and monitoring where you rank. That said, many common software used to monitor keyword rank don’t factor in the search intents and don’t necessarily give an accurate perspective on your performance. For example, your keyword rank could be in part unrelated to what your site is about. That’s why some run a manual search on each keyword to see what comes up. Also, we don’t recommend tracking more than 30 keywords – much easier to manage than 100+.
Duplicate local landing pages.
If you are a business operating in different local service areas, you may be pushed to create duplicate local landing pages. Unfortunately, these pages aren’t often user-friendly and sometimes unnecessary. That’s because you should minimize the presence of common or duplicate content on your site. Although there’s value in having individual city-specific landing pages, you also want to focus on the original copy, first-party testimonials from clients in the area, common challenges to the area, and including more city-specific mentions.
Guest posting.
Guest posting still holds some weight when it comes to SEO however, only on high quality sites. SEO specialists tend to focus on quantity over quality on this one – the exact opposite of what’s recommended. Stay away from guest posting networks and seek out guest post opportunities yourself, speaking to sites one-on-one. This is generally a better approach and also, makes a genuine connection you might be able to use in the future.
Voice search.
Voice search is having a tremendous impact on SEO but it has not quite hit its prime just yet. Estimations of it growing large are just, in fact, estimates. Is voice search the future – maybe but there are no guarantees. What we recommend in today’s SEO strategies are to start investing in using question-based, long-tail keywords which are key to voice search users. With each passing month, voice search seems to grow a little bit but to what extent, it is not known. Voice search SEO techniques are perfect for local businesses and eCommerce but other businesses may not necessarily need to focus so much on it.
Linking.
Links have a tremendous impact on SEO. Most businesses focus on accumulating the most links possible within the shortest time frame. The correct approach is rather to chase quality over quantity. For businesses that require a certain level of authority – such as healthcare or education – the need for quality links is even more important. If you’re chasing quantity and are being linked to by low-authority websites, Google may flag your site as the same. You don’t want a website that’s considered low-quality.
Unlimited Exposure are SEO experts, having helped dozens of brands achieve first-page rankings across multiple keywords. Although SEO’s not everything in digital marketing, its organic reach counts for a lot and that’s why, for every brand we work with, we focus in on SEO and make it a priority. If you need assistance using SEO to get your site’s keywords on the first-page and in the top five, contact Unlimited Exposure today.
