5 Tested Content Marketing Strategies that Deliver Big Results in Web Traffic with Every Use
Fuel unlimited growth for your business with the right content marketing strategies to grow your online presence and establish yourself as an authoritative, trustworthy source. The development of content marketing is affordable, easily implemented into an existing website, and has a high value. For these reasons, a lot of sites from all business categories adopt content marketing. For beginners or websites who need a little extra help to get a leg up over competition, here are 5 content marketing strategies that will deliver big!
Use email.
Email is the best way to keep in touch with your customers. It’s direct and effective while gently highlighting your brand. In relation to content marketing, it’s also a very effective strategy as subscribers are 3 times more likely to share your content than other channels. When writing emails, use an eye-catching subject line, make your first line or two attractive and expressive, and keep it short. Emails aren’t meant to be 1,000-word blog posts. They should follow logic, incorporate short paragraphs, and always incorporate CTAs.
Product descriptions.
eCommerce websites are well recommended to improve product descriptions to help beef up relevant keywords and content to what you’re selling. There should be no shortage of things to write about. Prospective customers usually want to receive as much information as possible, purchasing something online. Highlight the benefits, emphasize your selling points, and emphasize what differentiates your product or service from others. Incorporate things like customer testimonials, press attention from online blogs or newspapers, or third-party site social proofs to help highlight the value of your product.
Dedicated landing pages.
Customers are coming to your site from all over the place – email marketing, social media posts, search engines, links on third party sites, etc. Landing pages should be written specifically to the channel. The more relevant, targeted the content is, the more leads you convert. Stick only to information which applies to the offer, minimizing unrelated content. The comprehensive, keyword-rich text should be the objective here. According to a recent study, companies with 10 or more landing pages increase their leads by up to 55 percent. All in all, more landing pages means increased conversions.
Keyword optimization.
Old-school strategies like keyword stuffing are penalized and so needless to say, the more keywords you use, not necessarily the better. Keywords are still vital to any content marketing campaign. Group keywords into clusters of three or four and use similar keywords to increase content strength. Keywords should also focus on searcher intent, arguably more so than what you’re hoping to rank for.
Channel-specifics strategies.
How you develop content for blogging, email, or social media will be different for each occasion. Setting goals for each channel and learning how to optimize your content marketing in each is important. For example, social media is going to rely on short titles and short descriptions conducive to conversation and engagement. Alternatively, emails will be more about content that’s preview-driven with a simple, effective linking structure getting customers back to your site.
These are 5 content marketing strategies that can deliver big results for almost any business! See massive ROI and new lead generation opportunities using content marketing to conquer the competition. Partner with Unlimited Exposure, the experts in digital marketing and content, to grow your website with high quality, keyword-rich content targeted to your business needs. Join us today!
