Integrating every Digital Marketing Channel into one Omnidirectional Strategy to Maximize the Benefit

Integrating every Digital Marketing Channel into one Omnidirectional Strategy to Maximize the Benefit

Omnichannel marketing is connecting with your customers across multiple platforms – such as through text, voice, video marketing, email marketing, and social media. Seamless user experience across every channel builds customer loyalty.

Consumers have multiple touch-points on which they can be reached and more than ever, they’re expecting brands to be able to reach them on each. There are three other digital marketing strategies in opposition to an omnidirectional strategy – traditional which is a physical brick-and-mortar location; eCommerce which is the selling of products or services online; and multi-channel marketing which is comprised on various disconnected channels consumers use independently. Comparatively, omnichannel marketing uses all channels interconnected – the key difference.

Shoppers being treated with an omnichannel approach spend up to 300% more on average. Omnichannel digital marketing is not easy to implement though, especially in larger organizations as it requires every department and manager to work together under a unified strategy. You’ve got to remember though customers do not see each of your digital marketing channels independent from others. Your brand is your brand, no matter where they see it. A seamless experience is almost a necessity in this day and age. Customers like interacting with brands over multiple channels. For long-term customers, omnichannel marketing is a recommendation.

One area of omnichannel marketing to pay attention to is mobile. There are more mobile searches today than on desktop platforms, more eCommerce purchases on mobile platforms, and online traffic as a whole has moved towards mobile. If you haven’t already embraced mobile, you’re late to the party. That said, there’s a lot of obstacles in the face of a customer buying a product – such as trouble finding information and inappropriately lengthy checkout processes. Organizations have to compete to attract and retain customers. Enter in ‘channel switching’.

Channel switching allows a consumer to move from one channel to another without interruption. It also allows a customer to browse your brand’s online presence across multiple devices. Over 67% of eCommerce customers start shopping on one device and then, finish on another. On average, they will also use roughly 10 sources of information prior to making a final decision on buying. Brands need to be ready to catch a customer at-home, on-the-go, or in-store. An omnichannel marketing strategy provides ways for customers to complete their purchases on almost any channel, integrating emerging trends and mobile responsiveness at seemingly every opportunity.

In business, consumers call the shots and there’s no one platform they’re using above others to connect with their favourite brands. That challenges websites and eCommerce brands to go the extra mile in connecting every channel they’re operating in, and to create marketing strategy adopted across every one. Believe us when we say, engagement will grow and so will sales. Eliminate the thought of each marketing channel having its own independent strategy. To stay profitable, an inter-channel strategy is needed.

Unlimited Exposure is a premiere digital marketing agency with expertise in video marketing, eCommerce, SEO, social media, and omnichannel approaches. Improve your lead generation and conversion, see big results, and achieve the highest ROI when you partner with Unlimited Exposure. Allow us to tweak, create, and integrate creative digital marketing strategies across your company’s several digital marketing channels. Speak with an expert today.