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5 Digital Marketing Strategies Used in Healthcare you can Use to Sway Business in your Favor

5 Digital Marketing Strategies Used in Healthcare you can Use to Sway Business in your Favor

Healthcare organizations have a larger digital footprint today than ever before. Clinics, walk-ins, family physicians, and more are all with websites now, battling to attract patients in areas. Throughout high-traffic cities, there’s more competition than ever for patients. There’s something every business can learn from how healthcare organizations are maximizing digital opportunity and optimizing their site.

Authenticity.

Authenticity in digital marketing is no more important than it is in healthcare. People are looking for medical services and they want to know the types of websites they’re arriving at when they click on something through SEO or social media are accurate. Healthcare websites always prioritize the patient and being authentic to what they offer. In healthcare, kindness, honesty, and sincerity go a long way. This is something any business can use to win genuine customer attention.

Marketing automation.

When you automate your digital marketing, it maximizes your time and makes the most of the hours you have in a day. There’s no room for repetitive tasks in the day-to-day. Automate what you can, with email, social media, and multi-channel marketing. This is how healthcare organizations are acquiring more patients and it’s an easy move to make. Consider investing in automation tools, particularly as they apply to social media and email.

Video marketing.

Healthcare organizations are making massive use of video marketing, with 81 percent of these websites using video marketing as a significant focal point. Internet video via YouTube, on social media, and hosted directly on site serves a strong purpose. Any company is well recommended to begin investing in a video strategy today as this is where consumers are moving to. This is their favourite kind of content to consume and the ROI continues to be strong.

Artificial intelligence.

AI and tech are used in healthcare every day. AI in digital marketing has been on the rise, helping marketers focus on other tasks while AI automates some basic customer service functions, including live chat. Chatbots are particularly valuable in healthcare as they can help patients locate solutions at a much faster rate than would be the case if they had to wait for a human being. If you’re getting your fair share of customer service requests and/or are getting a lot of traffic on your site, chatbots might be something to consider.

Voice search.

SEO and search engines are seeing a big impact from voice-enabled devices, with some believing voice search will make up 50 percent of all online searches by end of 2020. As healthcare’s very location-based, voice-enabled devices re working wonders at connecting residents with local services. If you’re a business operating in a specific region, consider the impact voice search can have and begin optimizing your SEO for voice search.

For more information on how you can optimize your digital marketing, contact a representative at Unlimited Exposure. No matter how tough the competition is, whether you’re a healthcare organization, a lawyer, or a construction contractor, we can help. Attract customers and shift customer eyes towards your business through smart digital strategy focusing on content marketing, social media, and SEO. Re-think your marketing strategy with expert eyes at your side to help guide and provide insight on existing trends. Partnering with Unlimited Exposure, success awaits. See big results!