7 Simple Ways Brands are Unintentionally Wasting their Budgets on SEO
SEO takes time to build and over time, that can easily add up to a lot of financial resources invested. Unfortunately, brands can waste a lot of money expecting results in the long-term, not knowing the challenges, issues, and KPIs to look at.
If you’re not getting a big return on your SEO after a few months, you may be one of the several websites who are wasting money on tactics which aren’t working. Here are 7 ways brands are wasting their budgets on SEO.
No goals.
If you don’t know what goals you’re chasing, you could waste a lot money on SEO chasing general results which aren’t measurable. Don’t let things be open-ended or assumed. Define your digital marketing objectives and prioritize your budgets or performance accordingly.
No plan.
After you have your goals set, you need a plan. There should be a schedule in place to move forward with. Be proactive – not reactive. SEO marketers should never be struggling with anything relating to your digital marketing. When there’s a schedule and a plan in place, it’s something to follow and to measure one’s self by.
No content.
SEO works off content and without a regular stream of unique, relevant content, an SEO project isn’t going to generate the same return. Whether you outsource content marketing or do it yourself, the important thing is to deliver it on time, on budget, and to use the recommended strategies. Though content isn’t cheap, it’s worth the investment for the ROI one receives from search engine optimization.
The wrong metrics.
There is no one-size-fits-all set of metrics for SEO. You may be chasing a certain consumer behaviour or result and KPIs must be aligned to the right conversions. Using the wrong metrics, you could end up investing in conversions you don’t need.
Outdated SEO strategies.
There’s a lot of false, dated SEO information out there. Don’t pursue anything that feel like spam. Outdated, spam-ridden SEO strategies are not only a waste of time and money, but it can also result in search engines penalizing your site. Always review and align your strategies with what’s current for best practices and standards.
A flawed website.
Some SEO specialists will launch detailed digital marketing campaigns without auditing the website. If your website has SEO flaws and deficiencies, those could be costing a lot in conversions. Audit your site, fix what needs to be fixed, and ensure your budget in generating leads is not squandered due to flawed website design.
Investing in tools you don’t need.
There’s several SEO tools out there and buying them all willy-nilly can be a complete waste of time. Don’t invest in anything, financially speaking, without a way it’s going to provide a return. Minimize your outgoing SEO expenses, choosing only what you need.
Unlimited Exposure is an SEO think-tank, with the expertise and tools to elevate your website to next level. Improve SEO, increase sales and revenues, and evaluate every aspect of your budget. Even the best of intentions can sometimes end up backfiring. At Unlimited Exposure, we can help you plan and invest your budget in the most appropriate places ensuring no effort is wasted. Understanding the ways of SEO, conquering organic traffic can provide a huge boost of momentum for your business. Sign up with Unlimited Exposure today.
