See the 5 most Frequently Asked Questions about Google Analytics and how we Answer Them
Though there are plenty of digital tools and tech out there handling analytics, Google’s main Analytics program is still preferred and used by many digital marketers. Large numbers of digital marketers and brands struggle with how to measure ROI through different sources and/or don’t know how to accurately measure data through non-traditional channels like social media. These are some of the top FAQs about Google Analytics that can maybe help.
How do I organize my Google Analytics account?
The structure of a Google Analytics account is thankfully relatively straightforward. That said, you can have up to 50 websites under a single Google Analytics account and things can get complicated fast. You can choose different views, such as site data, any AdWords traffic, or a view of only traffic to a specific subdomain. If you have multiple sites coming through the same Analytics, take an hour or so and organize your account so you can quickly locate information.
What kind of data will Google Analytics let me view?
Analytics provides insight into every aspect of a website’s performance. Real-time reports are broken down into 4 categories. There’s audience reporting, which shares visitor interests, geographic area, language spoken, how often they visit, what browser they use, and more. Acquisition reports are all about the traffic you receive from organic search, referral, and direct. Behavior reports show site content, speed, search, events, average time a user spends on a page, total pages viewed, and site bounce rate. Lastly, conversion reports as based around – you guessed it – conversions.
Should I set up goals in Analytics?
Although traffic numbers can be addictive to watch, it’s all about how much traffic is converted. Set goals in Google Analytics. Improve conversion rates by knowing what metrics to track. By designating your digital marketing KPIs, you can quickly identify strengths and weaknesses, and adapt. Choose from destination goals, duration goals, pages/screens, and event actions. Remember, without goals, you may not know how well you’re doing with your website or how poorly. They’re very important!
What is a segment?
Segments are site visitors who share common characteristics. This isolates traffic in reporting, ensuring you can interpret data more efficiently based off trends impacting your business form specific populations. For example, if a particular location’s not converting traffic well, you can segment and look at trends in your data. Add up to 4 segments at a time. Popular Google Analytics segments include analyzing by traffic source, by visitor type, by location, by demographics, by action taken, and by content viewed.
Where can I find out more about my keywords?
To find out more about your keywords, link your Analytics to Google Search Console. Integrating these two data softwares will provide more information on SEO keyword optimization. You can filter your data by search query, which will also tell you the click-through rate.
For more insight into the importance Analytics play on digital marketing, speak with Unlimited Exposure. Using our expertise, strong skill set in digital marketing, and the efforts of our team, Unlimited Exposure can provide your website with real results. As a top Toronto marketing company, allow us to bring your website to new heights. Tap into video marketing, social media marketing, eCommerce, content marketing, web design, and more.
